HEBStrategy Edition: The Google Ecosystem

Now available for download, the HEBStrategy Q2 2018 Whitepaper Edition: The Google Ecosystem, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence throughout the year. The whitepaper takes a deep dive into the Google ecosystem and includes strategies for reaching different audiences online with the use of Google products.

Download the HEBStrategy Q2 2018 whitepaper to learn about:

  • What’s Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more.
     
  • From the Design Studio: Discover examples of effective design across the Google Ecosystem, from standout GDN banners to straightforward Gmail Ads.
     
  • Metrics that Matter: How do you benchmark success with Google products? Take a data-driven approach to Google Hotel Ads, Google AMP, and more.
     
  • A Look Outside the Industry: Be inspired by successful initiatives outside the hospitality industry, including eBay's use of Google AMP and a GDN campaign by Time magazine.
     
  • Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.

Fill out the form to download the whitepaper.