HEBStrategy Edition: Content Marketing Through the Funnel

Now available for download, the HEBStrategy Q1 2018 Whitepaper Edition: Content Marketing Through the Funnel, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence throughout the year. The whitepaper takes a deep dive into content marketing and includes strategies for reaching different audiences with customized content.

Download the HEBStrategy Q1 2018 whitepaper to learn about:

  • What’s Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC).
  • From the Design Studio: How can you use content to turn lookers into bookers? We share some of our favorite examples of strategic approaches to design that have helped to generate more direct bookings.
  • Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line.
  • A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Gucci’s recent Instagram campaign, as well as the innovative video tutorials for Google’s Pixel 2 phone.
  • Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.

Fill out the form to download the whitepaper.