How Can You Lower Distribution Costs by 20%?
As supply is predicted to outpace demand, and as Airbnb looks to continue stealing share from hotels (STR and CBRE), hoteliers are finding themselves in a challenging scenario in 2017. With little leverage over primary cost drivers such as labor costs, franchise fees, real estate taxes and more, the only realistic option for improving the bottom line in the face of such a scenario is to lower distribution costs.
How will HeBS Digital help you lower distribution costs by 20%, guaranteed? By developing a smart direct booking strategy to fit the needs of your unique property. This includes:
- 20% Credit Towards a New Responsive Website: HeBS Digital will build you a website that incorporates the right balance of excellent design, state-of-the-art CMS technology, robust merchandising capabilities and engaging visual and textual content, while providing an optimum user experience from top to bottom.
- 'Book Direct' Strategy Audit & Analysis: to evaluate your property’s digital technology and marketing strategy.
- 2017 Budget Plan and Development: based on the strategy and audit for your property, the HeBS Digital team will develop and launch a robust 2017 digital marketing budget and plan to address business needs at the property and boost direct bookings from the direct online channel.
Read more about why lowering distribution costs is imperative in 2017: "Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017."
Terms & Conditions:
Must Purchase a Full Service Website Design & Digital Marketing Package to see the 20% (or lower) distribution cost decrease. The distribution cost decrease will be applicable only if Hotel agrees to adequate digital marketing budget based on concrete strategy provided by HeBS Digital Website Revenue Optimization Consultants and industry best practices. The distribution cost decrease is measured from the date the Hotel website launches along with full Adobe Analytics and all approved digital marketing initiatives and lasts until one year later. The distribution cost decrease is inclusive of all voice, desktop, mobile and tablet revenues. Hotel must maintain rate parity across all channels for the duration of the year during which the distribution cost decrease is measured. Hotel must adopt a Best Rate Guarantee and a Book Direct Incentive on the Hotel website. If HeBS Digital does not lower distribution costs by 20%, we will make up the difference in services and/or products (excludes advertising spend and monetary refunds). Hotel must provide previous year’s analytics/reports.