Tsogo Sun

HeBS Digital was tasked to completely revamp Tsogo Sun's online presence with the overall goal of increasing website bookings. How did we do it? We are excited to show you.

The Challenge

The new brand website needed to portray the depth of the portfolio in one central location and replace over 17 corporate, hotel, gaming and conference websites. Additionally, Tsogo Sun needed to have full control of their merchandizing strategy and a CMS that allowed the brand to share content across multiple properties and regions. 

Responsive Website Design

Backed by HeBS Digital’s smartCMS website technology the website features enhanced merchandising functionality to highlight brand, regional, & property-specific packages. The website features 30 designs for the hotel, gaming and entertainment brands. There are full integrations with over 15 applications, including Brand Rewards Program, CRS, Casino Slots Payout Displays, etc. Travel planning enhancements include weather feeds, jackpot payout feeds, and a search functionality.

  • Responsive Website
  • Award-Winning
  • Revenue Boost

Website Technology Platform

A Complete Merchandizing Solution

Ease-of-use and intuitive capabilities built specifically for the hospitality industry is just the beginning. With over 30 modules, the award-winning smartCMS v7 and its Complete Merchandising Platform allows Tsogo Sun to "sell on value" as opposed to "sell on rate," maximize revenues from the direct online channel, solve occupancy needs, convert website visitors and meet revenue goals in ways that were never before possible. 

Learn more about smartCMS

Technology and Functionality Highlights

Driving Direct Bookings and Improving the User Experience

  • Design Thirty unique designs combined for the hotel, resort, gaming and entertainment brands.

  • Full integrations Full integrations with over 15 applications, including Brand Rewards Program, brand CRS, investor share pricing feeds, Live Theme Park Rides Availability, Live Casino Slots Payout Displays, Live Movie Theater Show times, etc.

  • Homepage video Corporate homepage video with seamless user experience based on the website visitor’s bandwidth capabilities.

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