Hotel Edison

Hotel Edison teamed with HeBS Digital in order to create a more engaging and user-friendly website that would enhance user experience, showcase the hotel through beautiful photographs and rich content, increase page visits and drive direct bookings.

The Challenge

A Standout Property In A Crowded Market

As a New York City hotel located in the heart of Manhattan, Hotel Edison enjoys both great opportunity and strong competition. In order to help Hotel Edison standout among other properties and earn share back from OTAs, HeBS Digital implemented an easy-to-navigate, highly engaging site that allows users to get a glimpse of not only the property, but the surrounding area with helpful features like a points of interest map, area guide pages and more.

Exclusive Offers and Broad Appeal

In order to help drive traffic to the site, Hotel Edison utilizes an array of exclusive offers and packages that are highlighted at the top of the website. These offers, displayed as promo tiles, offer added value to visitors by adding incentives to their stay.

Website Technology Platform

A Powerful Tool For Driving Direct Bookings

Hotel Edison’s user-friendly and engaging site is powered by HeBS Digital’s award-winning, proprietary smartCMS v7 technology. A powerful tool designed specifically for the hospitality industry, the smartCMS gives Hotel Edison complete control over their direct revenue streams.

The intuitive, easy to use CMS is built specifically for the hospitality industry, offering over 30 unique modules designed to give hoteliers comprehensive control over their direct revenue streams. The smartCMS and its Complete Merchandising Platform allows Hotel Edison to sell on value, maximize revenues from the direct online channel, easily solve occupancy needs, engage users, convert visitors and surpass revenue goals.

Learn more about smartCMS

Technology and Functionality Highlights

Highly Visual and Easy-To-Book

  • Booking The Sticky Booking Widget ensures the booking button and availability calendar are always at the top of the frame

  • Photography Beautiful header images and use of photography throughout the site allow visitors to see themselves at Hotel Edison and in New York City

  • POI Located on the home page, the Points of Interest map allows visitors to see exactly how close they will be to entertainment, dining, shopping, cultural destinations and more