The Domain Hotel partnered with HeBS Digital to launch a user-friendly, engaging site with a clean design that would boost direct bookings.

The Challenge

Inspiring Visitors to Make a Booking

As the hotel’s digital partner, we researched a variety of factors during the development & design process, including guest composition, feeder markets, seasonality, and more.

In the market research phase, we examined the property’s competitive set and relevant trends in the market. We gathered in-depth information in the form of a Creative Brief, which helped bring the property's vision for the new website to life.

We then launched a highly-visual, conversion-focused, modern website, optimized across the three screens. 

Adaptive Website Design

The Domain Hotel revitalized their hotel digital presence with the new website, which boasts a Rooms Showcase Module, presenting the accommodations to the visitor in a highly visual and descriptive format, Smart Personalization Engine to create custom landing pages, promo tiles, and more, based on the visitor profile, and Points of Interest Map, a comprehensive and interactive widget that presents nearby locations in relevance to the visitor. The new site engages users and makes the booking process effortless for the travel consumer.

  • Adaptive Design
  • Smart Personalization
  • Revenue Driving