Apex Hotels

Apex Hotels partnered with HeBS Digital to develop a website that would showcase its diverse collection of properties, broadcast the brand’s mission statement in a consistent voice, and serve as a valuable source of direct online revenue for each of the hotels.

The Challenge

A Contemporary Brand Portal Encompassing Ten Unique Property Sites Within One Domain

The new site’s search engine-optimized content positions Apex Hotels as a leader in the UK hospitality space, displaying each hotel in the favorable, understated-yet-upscale light it deserves. The site’s focus on rich, robust images emphasizes the hotels’ contemporary design details and unique, colorful touches. 

Elevated User Experience

Streamlined navigation makes it easy for travel planners to explore information on each property’s rooms and suites, location, and amenities before securing reservations via a dynamic booking engine widget. Apex’s high customer service standards are upheld through a convenient Live Chat functionality, and the company’s brand-wide Special Offers receive top billing via prominent Home page placements.

  • Impactful Visuals
  • Streamlined Navigation
  • Optimized Content

Website Technology Platform

Powering the Hotel Website and Driving Direct Bookings

Powered by HeBS Digital’s award-winning, proprietary smartCMS v7 technology, the updated website grants Apex Hotels comprehensive control over their direct revenue streams. 

Ease-of-use and intuitive capabilities built specifically for the hospitality industry is just the beginning. With over 30 modules, the award-winning smartCMS v7 and its Complete Merchandising Platform allows you to "sell on value" as opposed to "sell on rate," maximize revenues from the direct online channel, solve occupancy needs, convert website visitors and meet revenue goals in ways that were never before possible.

Learn more about smartCMS

Technology and Functionality Highlights

Improving the User Experience and Showcasing Variety of Portfolio

  • Design High resolution photos and contemporary design

  • Live Chat Live Chat widget for real-time customer service

  • Rooms Rooms Showcase providing engaging details about each room type offered

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