An interactive promotion will engage your customer segments, expand the email marketing list and increase occupancy (especially during an upcoming slow season). Interactive promotions are also a great addition to any multichannel marketing campaign.
Hosted as its own mini-site, the promotion is branded to the look and feel of the website and seamlessly integrated with a URL extension such as www.hotelname.com/promotion. For the most traction, we recommend launching a 30-60 day promotion with daily prizes to build a brand relationship and keep customers coming back to your site. Giving away a daily free room will also help increase revenue as most winners will book secondary room nights.
Benefits of the Interactive Promotion:
- Drives traffic and bookings, especially during slow seasons
- Engages key customer segments
- Generates buzz around the property, perfefct for a hotel opening or a new product (i.e. spa)
- Increases the email opt-in list and customer database
- Encourage daily visits
- Includes website links to drive traffic to specific sections of the website