So much more than a Content Management System, the smartCMS® powers the most innovative, dynamic and revenue-generating hospitality websites in the industry today. Offering complete control over the property website, the smartCMS® serves as the foundation for reservation-driving marketing strategies such as smart personalization, one-to-one marketing and reservation abandonment programs.
Ease-of-use and intuitive capabilities built specifically for the hospitality industry are just the beginning. The smartCMS® allows for limitless opportunities to market directly to your guests, meeting their needs and the property’s business needs in ways that were never before possible.
Notable modules available within the smartCMS® include:
- Smart Personalization Engine for targeted, one-to-one marketing and merchandising
- Advanced Merchandising Module to convert lookers into bookers
- Rooms Showcase Module to display accommodations in an eye-catching format and boost upsells
- Smart Booking Widget to provide a user-friendly and conversion-focused reservations process
- Reservation Recovery Application Suite to win back abandoned bookings
- Website Design Themes to update the look-and-feel of the hotel website at the click of a button
- Multi-Language capabilities, enabling foreign language content across the entire site
- Much more
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