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Facebook Dynamic Ads for Travel (FBDAT) allow hotels to retarget people on Facebook and Instagram who have displayed intent by visiting the hotel website and initiating a booking. This short video covers ways that hotels can implement these types of ads into their digital strategy.
At HEBS Digital, we make it our job to know your business. That is why we consistently host webinars and publish articles and case studies to keep you on top of best practices, industry trends and innovative ideas in hospitality.
Click here to read all our latest articles and case studies.
With the average travel consumer going through 19 different touchpoints before making a booking, it is not surprising that 98% of visitors do not book when first visiting a hotel website. Reservation Abandonment Emailers and Lightboxes that display “Come Back” or “Book Direct” messages entice users to complete the booking.
At HEBS Digital we call the balanced utilization of both CRM Data and Intent Data “Smart Data Marketing,” which is at the core of our full-service digital marketing services we provide to our clients, allowing them to make the most of past, present and future customer data. The result? More direct bookings.
Content Marketing Through the Funnel, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence throughout the year.Download
This whitepaper guides hoteliers on the budgeting process by outlining the tools needed to engage, acquire, and covert travel consumers & on-property guests.Download
This whitepaper covers trends and insights hoteliers should utilize in order to put the customer at the center of the book direct journey.Download
This whitepaper covers trends and insights on how hoteliers can build loyalty. From ideas you can steal to loyalty outside hospitality, this whitepaper has it all.Download
Recaps the biggest news from last quarter and upcoming trends that should be shaping your strategy as we kick off 2017.Download