Margaret leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for HeBS Digital clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients. Margaret is also a Qualified Google Advertising Professional.
Margaret has excelled in a number of roles since joining HeBS Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency. Margaret’s major accomplishments at HeBS Digital include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many HeBS Digital products such as Facebook Applications, Sweepstakes, and more.
Margaret’s professional experience includes working with the National Laboratory for Tourism and eCommerce on projects and key research studies writing and publishing articles on trends in the hospitality and travel & tourism industries. Margaret also has freelance copywriting and digital marketing consulting experience within a range of industries including retail, finance, and entertainment