For a powerful and comprehensive personalization experience, utilize CRM data to provide a unique and special web experience for your loyalty guests. The Content Personalization Engine taps into your loyalty data to enable CRM targeting for even deeper levels of personalization, such as RFM Value, Membership Level, Point Balance and more. By leveraging CRM data, hoteliers can address loyalty specific business needs such as increasing loyalty sign-ups, growing top membership level, and more.
By utilizing just a few of the 64 targeting metrics available, a user can build the following audience to address the business objective of increasing ADR:
1. Visitor Membership Level: Set to Gold since those are the loyal customers.
2. RFM Value: Value is “Not Equal to C” (i.e. grading system) since those users will have higher buying power.
3. Avg Cart Total: Starting at $2,000+ to ensure that the personalized content is reaching those who have either stayed longer or booked suites.