Revolutionized Personalization Technology Content Personalization Module 2.0 allows hoteliers to use their owned data to serve personalized information throughout their website.
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REVOLUTIONIZED PERSONALIZATION TECHNOLOGY

Why You Need It

According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experiences. According to the latest research from Google, consumers are more curious, more impatient and demand more personalized results. They expect tailored experiences, and they expect brands to know their intent. With the Content Personalization Engine, hoteliers can meet their guests' expectations by leveraging first party data and intent signals to fuel the booking journey.  Target guests with strategic content by creating audiences based on behavioral, geographic, conversion, demographic, traffic, web browser, and even CRM information.  With 64 targeting metrics and over 200 data points stored per session, the power of data allows hoteliers to serve the right message to the right customer at the right time. 

NEXTGUEST PERSONALIZATION

As consumers have become more complex, hotels need to evolve their digital marketing strategies to keep up with guest demands.  According to a study by Stackla, 67% of consumers say it is important for brands to provide them with a personalized experience.  The NextGuest solution allows hoteliers to stay competitive and meet consumer expectations.  
FUEL CONVERSIONS
Empower your website to engage customers and drive bookings with the use of demographic, behavioral, and conversion targeting metrics such as Vicinity and Geographic, Median Household Income, RFP initiated, Booking Initiated, Booking Completed, Referral Type, Day of Week, and many more.
BUILD LOYALTY
Any multi-property company will now have the opportunity to add on CRM specific metrics extracted from a Loyalty Portal such as RFM Value, Membership Level, Point Balance, and more.
CONTENT STRATEGY
Data is key, but content is king. HEBS Digital's marketing experts will work with you to create a complete content strategy to fully utilize the limitless targeting possibilities within the Content Personalization Engine.

NEXTGUEST PERSONALIZATION

As consumers have become more complex, hotels need to evolve their digital marketing strategies to keep up with guest demands.  According to a study by Stackla, 67% of consumers say it is important for brands to provide them with a personalized experience.  The NextGuest solution allows hoteliers to stay competitive and meet consumer expectations.  
FUEL CONVERSIONS
Empower your website to engage customers and drive bookings with the use of demographic, behavioral, and conversion targeting metrics such as Vicinity and Geographic, Median Household Income, RFP initiated, Booking Initiated, Booking Completed, Referral Type, Day of Week, and many more.
BUILD LOYALTY
Any multi-property company will now have the opportunity to add on CRM specific metrics extracted from a Loyalty Portal such as RFM Value, Membership Level, Point Balance, and more.
CONTENT STRATEGY
Data is key, but content is king. HEBS Digital's marketing experts will work with you to create a complete content strategy to fully utilize the limitless targeting possibilities within the Content Personalization Engine.

REQUEST A DEMO

The power of the Content Personalization Module 2.0 is hard to grasp simply by reading. Reach out to one of our experts in this technology to see for yourself how CP 2.0 can increase direct bookings and incremental revenue for your hotel.