Why You Need It
According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experiences. According to the latest research from Google, consumers are more curious, more impatient, and demand more personalized results. They expect tailored experiences and they expect brands to know their intent. With the Content Personalization Engine, hoteliers can meet their guests' expectations by leveraging first-party data and intent signals to fuel the booking journey. Target guests with strategic content by creating audiences based on behavioral, geographic, conversion, demographic, traffic, web browser, and even CRM information. With 64 targeting metrics and more than 200 data points stored per session, the power of data allows hoteliers to serve the right message to the right customer at the right time.