Revolutionized Personalization Technology Content Personalization Module 2.0 allows hoteliers to use their owned data to serve personalized information throughout their website.
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REVOLUTIONIZED PERSONALIZATION TECHNOLOGY

Why You Need It

According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experiences. The demands of today’s consumer are far more challenging than ever before. So much so that they don’t ask for it, they just come to expect it. With Content Personalization Module 2.0, this module provides strategic hoteliers with access to 55 targeting metrics, which use data points that range from behavioral, geographic, conversion, demographics, traffic, web browser, and even CRM.

LEVELS OF PERSONALIZATION

As hotels become more complex and evolve in their digital marketing strategies to keep up with consumer demands, the amount of website personalization should develop at an equal rate. Hoteliers can choose the tier of personalization that best fits the needs of the hotel, and if needed, can always graduate to the next level at any time.
Tier 1
This entry level allows for the use of geographic and behavioral targeting metrics, such as Country, City, RFP Initiated, Referral Type, Day of Week, and more.
Tier 2
This is the most common level, which includes more expansive targeting metrics for geographic and behavioral, as well as booking/conversion metrics. Some of the metrics include, Abandoned a Booking, Median household annual income, and more.
Tier 3
Any multi-property company will now have the opportunity to use all of the targeting metrics from tiers 1 and 2, as well as CRM specific metrics extracted from a Loyalty Portal such as RFM Value, Membership Level, Point Balance, and more.

LEVELS OF PERSONALIZATION

As hotels become more complex and evolve in their digital marketing strategies to keep up with consumer demands, the amount of website personalization should develop at an equal rate. Hoteliers can choose the tier of personalization that best fits the needs of the hotel, and if needed, can always graduate to the next level at any time.
Tier 1
This entry level allows for the use of geographic and behavioral targeting metrics, such as Country, City, RFP Initiated, Referral Type, Day of Week, and more.
Tier 2
This is the most common level, which includes more expansive targeting metrics for geographic and behavioral, as well as booking/conversion metrics. Some of the metrics include, Abandoned a Booking, Median household annual income, and more.
Tier 3
Any multi-property company will now have the opportunity to use all of the targeting metrics from tiers 1 and 2, as well as CRM specific metrics extracted from a Loyalty Portal such as RFM Value, Membership Level, Point Balance, and more.

Request A Demo

The power of Smart Personalization Engine 2.0 is hard to grasp simply by reading. Reach out to one of our experts in this technology to see for yourself how SPE 2.0 can increase direct bookings and incremental revenue for your hotel.