Why You Need It

Why You Need It

According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experiences. The demands of today’s consumer are far more challenging than ever before. So much so that they don’t ask for it, they just come to expect it. With Content Personalization Module 2.0, this module provides strategic hoteliers with access to 55 targeting metrics, which use data points that range from behavioral, geographic, conversion, demographics, traffic, web browser, and even CRM.