Watergate Hotel Website Relaunch

HEBS Digital relaunched a responsive website backed by the smartCMS® Website Technology Platform for a 80% increase in conversion rate

Increasing Bookings and Direct Online Revenue

HEBS Digital made key improvements to The Watergate Hotel’s website, utilizing a highly visual design by incorporating items like video and a Points of Interest Map to elevate the website visitor experience. With the help of multichannel marketing initiatives, after 6 months, monthly website visitors increased by 85% and bookings by 113%. This also resulted in an 80% increase in conversion rates and 82% increase in monthly revenue.

About The Client

A luxurious urban resort located along the Potomac River in Washington DC.

Business Needs


The New Website

A Streamlined Look & User Experience Increases Conversions

The Watergate Hotel uses captivating video on their website home page to engage audiences and improve the user experience, leading to an increase in direct online bookings. By utilizing the Smart Personalization Engine, The Watergate Hotel increased conversion rates on their website and achieved a 113% increase in direct bookings.

  • Enhanced UX for the 3 Screens
  • Smart Personalization Engine
  • Smart Rate Promos


  • 40%

    ROAS Growth YoY

  • 113%

    Increase in Direct Bookings

  • 80%

    Increase in Conversion Rate