Cyber Monday Multichannel Campaign

New York Hotel Company Enjoys a 6,470% Return-on-ad-spend and Surge in Direct Bookings

Securing Bookings for New York's Slow Winter Months

Bookings for High Need Period Secured, at a 6,470% Return-on-ad-Spend

HeBS Digital and Triumph Hotels used the Cyber Monday Campaign to power through a traditionally slow season in the New York City hotel market, driving more than $700,000 in revenue with a multichannel Cyber Monday campaign. The “Countdown to Your New York Dream” campaign utilized an interactive limited-time offer application, email marketing, online media, and social media tie-ins to promote the offer, driving TriumphHotels.com’s traffic to an all-time high. Users that signed up and posted to social media had the chance to win a six course meal at a top New York restaurant. 

About The Client

A NYC Multi-Property Boutique Hotel Brand with 7 properties throughout Manhattan.

Business Needs

Approach & Target Audience

The Work

HeBS Digital executed a comprehensive digital marketing strategy targeting leisure travel consumers via a multichannel campaign, including SEM, GDN & Adara Display Advertising, Email, Social Media, Press Release, TripAdvisor & more. A highly visual Limited Time Offer Application acted as the hub of the campaign, including the offer details and the path to complete the booking.

  • Limited Time Offer
  • SEM
  • Google Display Network
  • Adara Smart Data Marketing
  • Email
  • Social Media

Results

  • 6,470%

    Return-On-Ad-Spend

  • +181%

    Return-On-Ad-Spend YOY

  • +158%

    Unique Visitors YOY

  • 842

    Email Opt-Ins

Earning a Platinum Adrian Award is a huge honor. We’re appreciative of all the creativity and dedication that went into building a strategic campaign that was not only revenue-driving but ultimately award-winning.

Nicole Ferrer, Corporate Director of Sales & Marketing at Triumph Hotels