Spring Adventure Meets High ROIs and Consumer Engagement

Red Lion Hotels Spring Campaign Generates 5,116% Return-On-Ad-Spend

Hotel Brand Boosts Bookings for Major Need Period: Spring and Pre-Summer

Red Lion Hotels was looking to push spring and pre-summer bookings for the leisure segment, one of their key need periods. They worked with HeBS Digital to launch the “Spring Adventure” campaign, offering 30% off, free breakfast, and double Hello Rewards stay credits for the first 5 days (March 10-14) and 20% off for the following two months (March 15 – May 5). 

HeBS Digital executed a comprehensive digital marketing strategy targeting leisure travel consumers via a multichannel campaign, including SEM, Google Display Network, Sojern, TripAdvisor, Email, Social Media, Press Release, and more. A highly visual Limited Time Offer Application acted as the hub of the campaign, including the offer details and the path to complete the booking. After the initial Limited Time Offer, the long-tail campaign led to a Spring Landing Page for consumers to book the offer.

About The Client

Multi-property hotel brand dedicated to introducing travelers to fresh local experiences.

Business Needs

Approach & Target Audience

The Work

  • Limited Time Offer Application
  • SEM
  • Online Media
  • Social Media
  • Email Marketing
  • Press Release

Results

  • 5.116%

    Return-On-Ad-Spend

  • 1.5 Nights

    Length of Stay

  • 1,359

    Pre-Sale Sign-Ups

​Brainstorming seasonal campaigns that create a sense of urgency is a great way to drive direct bookings and build a one-to-one relationship with the customer. Not only did this campaign achieve a return of $51 to every $1 invested, it strengthened the brand relationship through customer engagement and email capture to reach customers in future campaigns.

Margaret Mastrogiacomo, Senior Director, Creative Strategy