A Revitalized Website Presence Increases Conversions and Reaches Key Customer Segments

New Monterey Hotel Website Results Include Low Cost of Sale of 3.12% and RFP Increase of 24%

New Monterey Hotel Website Results Include Low Cost of Sale of 3.12% and RFP Increase of 24%

HeBS Digital worked with Portola Hotel & Spa to redesign and revitalize their website presence on the three screens with a more streamlined and modern look and feel, as well as create an optimized space to speak directly to their target markets, including families, meeting and event planners.

The objective of the project was to upgrade a three-year-old website, offering a more streamlined and modern look and feel. With the science behind the design being just as key, Portola Hotel & Spa upgraded to the latest version of the smartCMS, which allows for dynamic content personalization, reservation abandonment prevention techniques, and other innovative ways to reach and market to website visitors.

About The Client

Portola Hotel & Spa is the perfect destination for a Monterey Bay vacation. Guests can enjoy comfortable accommodations, over 50,000 square feet of combined meeting space, and two on-site food & beverage outlets, a spa, and so much more.

Business Needs:

Approach & Target Audience:

The New Website

A Streamlined Look & User Experience Increases Conversions

  • Enhanced UX for the 3 Screens
  • Targets Key Customer Segments
  • Destination Content
  • Reservation Abandonment Application Suite
  • Smart Personalization Engine
  • Smart Rate Promos

Results

  • 3.12%

    Cost-of-Sale

  • +24%

    Increase in Meeting & Event RFPs

  • 3,204%

    Overall Website ROI

We could not be happier with the results of our partnership with HeBS Digital. The website design is beautiful and backed by a very advanced content management system that allows us to easily make updates on property. Along with HeBS Digital’s expertise in digital marketing within the hospitality industry, we have seen a consistent increase in overall online presence and direct revenue.

Janine Chicourrat, General Manager