Within the first month post-launch, La Fonda on the Plaza's website earned 18 times its initial investment.
HEBS Digital helped La Fonda on the Plaza, a luxury hotel that blends historic charm with modern amenities, lower distribution costs by increasing their direct website revenues 46% and room nights 64% year-over-year. In addition to a launching a new, award-winning Responsive website, HeBS Digital launched SEM campaigns, an ongoing SEO package, online media campaigns, email marketing, and Reservation Abandonment programs.
About The Client
A historic luxury hotel in Santa Fe, New Mexico. The property has 180 rooms and is located in the middle of the city’s main cultural district.
Increase revenue and drive bookings in the first quarter
Generate awareness of the brand and properties
Increase email opt-in list for future marketing initiatives
Approach & Target Audience
Multichannel campaign was created, including SEM, Online Media, Email, Social Media, and more.
The Limited Time Offer landing page was the hub of the multichannel campaign.