Together, Hotel Pennsylvania and HeBS Digital generated 3,835% return-on-ad-spend and a 700% increase in social media engagement.

The Perfect New York City Adventure Meets High ROIs and Consumer Engagement

Experience-Based NYC Hotel Campaign Generates a 3,835% Return and Platinum Adrian Award

With over 95 million selfies taken a day and a hotel offering one of the most affordable stays in the heart of the NYC action, HeBS Digital and Hotel Pennsylvania wanted to create an experience targeting adventure seeking and discovery-minded leisure travelers ready for their close up. And so the “Selfie in the City” campaign was born. Guests who booked the Selfie in the City package received daily breakfast for two, a map of New York City for exploring, and a selfie stick to capture the fun. Guests were prompted to share their selfies on Instagram with the hashtag #HotelPennSelfie to be entered to win a future getaway. 

From social media advertising to email marketing and native advertising on the hotel website, this cost effective multi-channel campaign reached guests throughout the travel planning journey.

About The Client

Midtown Manhattan hotel located near Penn Station and Madison Square Garden

Business Needs

Approach & Target Audience

The Work

  • Social Media Advertising
  • Email Marketing
  • Interactive Instagram Feed
  • Custom Desktop Promo Slide
  • Organic Social Media Posts
  • Revenue Producing


  • 3,835%


  • 1.12 Nights


  • +700%

    Social Media Buzz YoY

​It is truly an honor to be counted among the industry’s best with two Platinum Adrian Awards this year. We have put our blood, sweat, and tears into our work to drive more direct bookings and it is really paying off for our clients and for their bottom line.  We continue to be so grateful for our partners who have shared their stories with us, taken risks with us, and are now reaping the rewards.

Max Starkov, HeBS Digital President & CEO