Utilizing the #1 Provider of Display Across Screens to Increase Direct Revenues

The HeBS Digital team launched a series of banners, including a Breakfast Package banner to appeal to all targets, and a “Signature Inclusive” banner to promote a new room type and its amenities.

The Brown Palace Hotel and Spa Generates 962% Return with GDN Banner Campaign

The Google Display Network is the largest display network in the world, and we wanted to leverage that reach to speak to users in the travel planning process. To do so, the HeBS Digital team launched a series of banners, including a Breakfast Package banner to appeal to all targets, and a “Signature Inclusive” banner to promote a new room type and its amenities. 

Google Display ads effectively communicate across all devices and media platforms, offering a combination of placement, contextual and audience targeting tools. We wanted to leverage this network to reach the Brown Palace’s key customer segments that we knew intended to travel to Denver. 

About The Client

A downtown Denver luxury hotel, the Brown Palace Hotel and Spa is home to 241 accommodations featuring breathtaking design elements, elegant furnishings and comfortable ambiance.

Business Needs:

Approach & Target Audience:

Increasing Conversions through Smart Targeting

  • Google Display Network
  • Targets Key Customer Segments
  • Revenue Boost

Results

  • 158

    Bookings

  • 267

    Room Nights

  • 962%

    Total Return-on-Ad-Spend

​To communicate the number of experiential packages and showcase the recently renovated rooms, The Brown Palace Hotel and Spa utilizes the Google Display Network as a part of their multi-channel strategy. Being able to strategically serve the right package, to the right audience, on the right device, this initiative has really rounded out the way The Brown Palace Hotel and Spa communicates with potential guests during the travel planning process. The client has been thrilled with the results so far!

Garrick Lee, Senior Account Executive