Located in one of the country’s most historic and vibrant cities, The Logan combines local works of art and contemporary design to immerse their guests in an authentic Philly spirit. As a hotel included within the Curio Collection by Hilton, it was crucial for the property to revamp its digital presence so that it embodied its lively culture and upscale prestige. Together, The Logan and HEBS Digital created a custom website that matched the warmly inclusive vibe of The Logan and the city of Philadelphia.
The renovated website homepage transports guests to their modern hotel lobby and utilizes a gallery module to showcase other hotel features, such as comfortable rooms, inviting rooftop, and pristine pool. The new homepage also prompts guests to explore the property’s urban oasis spa, discover family fun packages offered, dine at one of four culinary options, and stay in one of the luxurious rooms. With calls to action throughout the website’s pages, the new website is both aesthetically pleasing and revenue driving.
Capitalizing on the innovative web design services and award-winning custom smartCMS® Technology Platform HEBS Digital has to offer, the hotel and HEBS Digital created a custom Wedding page and Spa page, in addition to the homepage, that gives guests an up-close look at memories past guests have made. The Wedding page features its Romance Ambassadors that help create picture-perfect engagements, its extravagant grand ballroom with high ceilings and extra pre-function space, and its dedicated team of wedding planning experts. The Spa page highlights youth-enhancing facials, services ranging from luxurious body treatments to relaxing massages, and the hotel’s own spa package that includes a spa gift card, overnight accommodation, and parking. Providing a personalized and intimate experience through these custom pages creates a memorable and lasting hotel impression on every guest.
With over 390 guest rooms and suites, in-house wedding planners, indoor and outdoor event venues, a health club and spa, and on-site restaurant and bars, The Logan is ready to provide guests with an extraordinary Philadelphian experience without ever leaving the hotel. The Logan, now reinforcing its claim as a Curio Collection hotel, gives all of their guests a sophisticated and contemporary experience, both in-person and online.
About HEBS Digital:
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425