May 9, 2019

The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel’s new brand appeals to young, creative travelers through a variety of engaging offerings and services. The Hotel Zags Portland worked with the HEBS Digital team to create a website as welcoming and vibrant as its new voice.

 

The new website brings the best of Portland to life through custom page designs, including a neighborhood guide — featuring an interactive map and illustrated walking tours — and a page for its complimentary equipment rental service, the Gear Shed. Through the use of graphic elements and vivid animations, both the Portland imagery and copy capture the adventure and liveliness guests can expect during a stay at The Hotel Zags.

 

“For this design, I was inspired by The Hotel Zag’s abstract art branding concepts,” said Elisa Yi, Senior Designer at HEBS Digital. “I used a ‘broken grid’ layout in which images and copy overlap to create an organic, DIY feel while still remaining cohesive. I also incorporated a lot of thick brush strokes and bright, bold colors throughout the website to evoke the feeling of a painting or work of art and to appeal to a younger audience.”

 

The Hotel Zags Portland comes to HEBS Digital from Sage Hospitality, a partner of the agency for three years. Other notable projects created through the partnership include The Oxford Hotel, The Blackstone Hotel, and Perry Lane Hotel. With The Hotel Zags Portland, HEBS Digital sought to incorporate the signature Sage Hospitality style, while still capturing the property’s unique personality.

 

“I’ve had the pleasure of working with the HEBS Digital team on more than ten projects over the last three years,” says Britt Estes, Director of Digital Marketing for Sage Hospitality. “They consistently deliver high-quality websites that really showcase our properties’ brand and voice — The Hotel Zags Portland was no exception! I’m excited to continue working with the HEBS Digital team on future Sage Hospitality projects.”

 

Explore The Hotel Zags website and view more websites in the HEBS Digital portfolio.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com