May 13, 2019

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey.

Read the Q2 2019 whitepaper to learn about:

  •  What’s TrendingStay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs.
  •  From the Design StudioGet inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hotel Retlaw, Ayres Hotels, and Morongo Casino, Resort and Spa.
  •  Metrics that MatterLearn how to appeal to the new ‘creative class’ of travelers. This new class is fueling the growth of brands such as Airbnb and is the audience hoteliers need to considering appealing to through their digital channels.
  •  A Look Outside the Industry: Find inspiration in initiatives outside of the hospitality industry. We take a closer look at how Reebok transformed their brand with a new and improved website, and how Dunkin’ partnered with Peeps for a spring-themed campaign.

Plus other valuable insider information, including a recap of the last quarter, creative concepts from the HEBS Idea Shop, and more.

 

Click here to access your copy of the whitepaper today.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com