January 25, 2019

Product Spotlight: YouTube TrueView

The Problem

Currently, YouTube is the second largest search engine out there. With over 1.9 billion logged-in monthly users, most users now prefer the platform over live tv. On mobile alone, YouTube reaches more 18-49 year-olds than any other broadcast or cable network. Often times, however, reaching this vast audience in a meaningful and engaging way can be difficult for hotels.


The Solution: YouTube TrueView

With YouTube TrueView video ads, hotels can generate awareness, traffic, and bookings by reaching a target audience in a highly visual way. There are two types of TrueView ads, in-stream and discovery ads. In-stream ads play before or during another video while video discovery ads appear alongside YouTube videos, in YouTube search pages or on websites on the Google Display Network that match your target audience. Viewers have the option to skip after 5 seconds however, advertisers only pay for ads that are viewed in their entirety, until 30 seconds have passed, or when a user clicks on the prompt.


The Guest

The guest includes YouTube viewers who are either scrolling or watching a video. Users of the platform range in age and demographics, however, 8 out 10 18-49 year-olds watch YouTube in an average month. With many targeting metrics, hotels can easily identify the ideal guest they are trying to attract and serve ads to them.


The Benefits

  • Reaches your ideal customer.
    • Target your hotel’s best guest based on who they are, where they are, and what they are interested in.
  • Increases exposure across all devices.
    • With 60% of YouTube views coming from mobile devices, TrueView ads are a great way to reach people on all of their devices.
  • Build brand recognition and increase engagement.
    • The more that a user can see and interact with your brand online, the more likely they are to develop a relationship and engage with your content.


Read More

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com