As two-thirds of consumers are not finding the information they need in-store and 43% are leaving feeling frustrated (Google), there is a need to make information as simple as possible for customers and guests to find. This same logic can be applied to online users searching for information on hotel websites. Guests who have already made a reservation and are currently on property are searching for entirely different information than those still planning a vacation.
The Solution: Guest Portal
The Guest Portal provides relevant and useful information to your guests while they are on property and can be used to generate ancillary revenue through dining and spa reservations as well as minimize common FAQs. Guests will be automatically directed to the Guest Portal after connecting to the hotel’s Wi-Fi or when accessing the hotel website within a set proximity to the property. The Guest Portal displays information regarding guest check-in and check-out, on-property specials and events, dining information and any other additional amenities that should be highlighted.
The guest has already booked and is on property. They are looking for information about your hotel such as restaurant menus, spa specials, and things to do in the surrounding area.
- Boost ancillary revenues from on-site amenities (spa, dining, special offers).
- By showcasing website information specifically geared towards those on property, hotels can generate more ancillary on-property revenue.
- Increase guest satisfaction and loyalty.
- Providing guests with an easy to use platform to plan out their experiences on property will lead to increased satisfaction and increase the chances they will choose to stay with you again.
- Integration with property reservation systems for an easy user experience.
- By integrating with spa, golf, or restaurant reservation systems, guests can easily schedule activities without ever having to leave your property’s website.
Use Case: Mahkal Beach Resort
The Mahekal Beach Resort was interested in having a version of their website specifically only available to people on property to inform and connect with their guests and generate incremental on-property revenues by promoting dining and spa services.
Mahekal Beach Resort’s main objective for the Guest Portal was to generate engagement from on-property guests which lead to a substantial rise in page views (+15,500) and unique visitors (+6,700).
About HEBS Digital:
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425