With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy.
Knowledge of where the industry’s key benchmarks are headed is critical to budgeting appropriately and knowing where to focus your efforts to see results. According to STR, the US hotel industry is projected to see growth, slow yet steady, through 2019. However, supply will continue to outweigh demand in many major markets (2.3% vs 2%). Occupancy is increasing by 0.3%, ADRs are growing by 2.4%, and RevPAR is increasing by 2.7% (STR, Tourism Economics.
Download for more information on:
- Key Industry Factors & Insights: Four things to consider when creating your property’s 2019 digital marketing and technology budget.
- Action Plan for Creating Your Budget: Learn how to get started creating a budget that will guide you through a successful year.
- Breakdown of the Budget: Recommendations for key marketing initiatives including SEM, SEO, Content, and Online Media.
About HEBS Digital:
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425