August 8, 2018

Product Spotlight: Mobile-First Responsive Website Design

The Problem

Search queries completed on mobile devices recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as smartphone usage increases and the popularity of voice search continues to bloom. As the shift in the digital landscape moves through its many stages, Google has followed suit, solidifying that the mobile web is here to stay by placing a greater focus on the mobile experience with the announcement of mobile-first indexing.


The Solution: Mobile-First Responsive Website Design

Now is the time for hotels to optimize their websites for mobile-first indexing and the mobile user experience. Responsive website redesigns are well documented at increasing a domain’s conversion, booking, and ROI, and improving the user experience overall, but another benefit is its full compatibility with mobile-first indexing and mobile SEO in general.


The Guest

The guest can be anyone. A millennial who uses their smartphone for everything, a business traveler on the go, or even a family on vacation needing some last-minute accommodations. As mobile usage increases, more and more guests will be opting for mobile over desktop.


The Benefits

  • Increases Conversion Rates
    • Responsive websites make the user experience on mobile devices easy and seamless. This opens up an entirely new audience to reach, thus converting more website visitors into hotel guests.
  • Increases the Position on Google Search Results Pages
    • With the mobile-first indexing, Google views the mobile version of websites as the “real” version used for indexing, caching in search results and ranking.
  • Bring More Visitors to the Website
    • With the SEO benefits from a responsive website, hotels can bring even more unique visitors to the website across all devices.


The Proof

A beachfront hotel & resort in the Florida Keys needed a refreshed web presence, after having a non-responsive site for years, that would be optimized for three screens and focused on direct bookings. After launching their fully responsive website they saw the following results:

  • 68% Increase in Mobile Revenue YoY
  • 5% Increase in SEO Revenue YoY
  • 3% Increase in Unique Visitors YoY


Read More

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425