May 6, 2019

Marketing Monday Tip: Experiential Marketing

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted the Airdrop received a free pair of his unreleased shoes to wear at the concert all weekend. Glover and Adidas are only two of the many who are taking advantage of experiential marketing.

 

Brands are going above and beyond to connect and engage with consumers. Nowadays, consumers value experiences over products. From Chanel’s Le Rouge Pop-Up to Refinery29’s 29Rooms funhouse, experiential marketing is transforming the industry landscape.

 

Consider how your property can bring guests into rooms in a new and creative way. Whether that be as extravagant as choosing people at random for a free night’s stay or as simple as incorporating 360-degree views of the property onto your website, be sure to set a clear experiential strategy beforehand. When thinking about incorporating this into your next marketing campaign, keep these tips in mind:

  • Think about what your guests want.
  • Set out a distinct goal.
  • Consider available and appropriate resources.
  • Deliver with precision.

 

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com