April 22, 2019

Marketing Monday Tip: Branded Content Ad Opportunities

Influencers are the future of marketing. The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Instagram — as little as 1,000 followers can qualify someone a nano-influencer.

In 2017, Instagram launched a branded content tool that makes it easier for celebrities and sponsors to identify branded content as a sponsored post. Instagram has continued to explore ways brands can amplify content from influencers with a new branded content ad format, allowing brands to turn influencer-created posts into ads.

Why should you care?

Though this ad format is currently not available to all, now is the time to cultivate those brand-influencer relationships. Turning branded, influencer-created content into company ads bridges the gap between organic content with lower reach and inauthentic, “staged” ads with higher reach. Transform your digital marketing strategy with real content and real people.



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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com