November 30, 2018

Google: Your Most Important Hotel Distribution Channel

The latest whitepaper from Duetto (in partnership with HEBS Digital) focuses on how Google has evolved from a digital marketing medium to a major player in hotel advertising, loyalty, and distribution. Hotel operators need to be assigning the same importance to Google as they do to OTAs and their own websites. Those that don’t are going to be left behind.

In the whitepaper, hotel marketing experts, including HEBS Digital Founder Max Starkov, detail how to best work with Google’s traditional offerings and consider new Google Travel products to drive more direct business and reduce guest acquisition costs.

Download the whitepaper to learn how you can best utilize Google’s entire hotel platform to ensure your property is positioned for optimal profitability.

 

 

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com