March 5, 2018

Employee Spotlight: Nick, Content Team Lead

Meet the faces behind HEBS Digital’s in-house marketers and learn a few of their favorite aspects of work and travel.

Nick Papa, Content Team Lead

What’s your role at HEBS Digital and what do you do?

I’m the Content Team Lead at HEBS Digital. I oversee the team that writes and edits all the copy for our client’s websites, emails, social media channels, and more.

What did you do before working at HEBS Digital?

I worked at a boutique hospitality marketing agency focusing on luxury and lifestyle hotels. Before that, I worked at OTAs for five years, including leading content creation and strategy at for all New York City hotels.

What’s your favorite part about your job?

Our client portfolio is wide and varied, from global brands to boutique properties and non-hotel accommodations. Every day is a new and fun challenge to reach different audiences and convince them to book direct, whether it’s through a 300-word blog post or a three-word banner ad.

What’s your favorite hotel you’ve ever stayed at and why?

Volkshotel in Amsterdam. It embodies everything a hotel should be for the millennial traveler. More than a bed and continental breakfast, it’s a place people go to meet, eat, drink, and sleep. From the co-working spaces in the lobby to the rooftop bar and restaurant, it’s seamlessly integrated into the fabric of the city—a place for locals as well as visitors. Bonus points: It’s located in the old (now refurbished) de Volkskrant newspaper factory—perfect for architecture lovers.

What’s an essential item you can’t travel without?

My mom’s college ID from the ’80s and my dad’s Italian horn necklace. My parents have always inspired me to see the world from new and different perspectives. I like to bring that with me whenever I’m far from home.


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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425