August 13, 2018

Employee Spotlight: Elisa, Senior Web Designer

Each month we turn the spotlight on the team responsible for bringing our industry-leading products and services to life. Meet Elisa Yi, Senior Web Designer, and learn about her role at HEBS Digital as well as some of her favorite travel experiences.


What’s your role at HEBS Digital and what do you do?

I’m the senior web designer here at HEBS Digital. I create new website mockups and design a variety of marketing collateral such as banners, emails, and social media ads for our clients.


What did you do before working at HEBS Digital?

Before HEBS Digital, I was a freelancer at a start-up marketing agency creating the branding and designing websites for new businesses.


What’s your favorite part about your job?

My favorite part of my job is that I’m constantly learning something new. Media and technology are always changing, so we have to learn and adapt to new tools and design standards frequently. There are always new tools and programs to use and try, and it’s always fun to experiment with new design trends. It’s refreshing to be able to implement these to redesign old sites to a more modern look-and-feel for our clients.


What’s your favorite destination you’ve been to before, and why?

Beirut, Lebanon. I spent a semester studying and traveling abroad in college and this part of the region always intrigued me. Beirut has a heavy French influence (as it’s been referred to as the “Paris of the Middle East”) that is evident in its art, cafes, and shopping centers. It also has a deep history with beautiful landscapes and ancient ruins along the Mediterranean coast. It’s unfortunate that the perception of this region is often misconstrued by news of conflict because there is so much more to see and experience in this city.


What’s an essential item you can’t travel without?

My film camera. I love capturing small details and random interactions of people from different angles. I see it as a way to tell my story and express what I see when I travel to unfamiliar places.


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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425