January 30, 2019

Employee Spotlight: Alison Hayes, Associate Art Director

Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. This month, meet Alison Hayes, Associate Art Director.


What’s your role at HEBS Digital and what do you do?

I am the Associate Art Director. I oversee the marketing designs, as well as facilitate client website designs from the kick-off call to designing client websites.


What did you do before working at HEBS Digital?

Prior to HEBS Digital, I worked for Penguin Group (now Penguin Random House) designing advertising and promotional material for the book imprints Penguin and Viking.


What’s your favorite part about your job?

I love when I can sit and focus on designing something beautiful. There’s nothing like getting in the zone and being unaware of how many hours have passed and having something new and fresh as the final product.


What’s your favorite destination you’ve been to before, and why?

I loved my honeymoon to the Maldives. It was truly a once-in-a-lifetime vacation. We traveled all on points (shameless RewardStock plug!). We flew first-class on Etihad, which made the long travel feel like an actual part of the vacation. We also took a water plane and landed at our hotel’s private island. We stayed in an over-the-water hut and could see fish swimming below us from our glass floor. We also got to swim with whale sharks (think more friendly whale, not a shark at all) and that was really a highlight. We dined in an underwater restaurant surrounded by the ocean. Global warming is causing the water levels to rise and there are theories that the Maldives will be flooded this century, so I’m glad we went when we did!


What’s an essential item you can’t travel without?

I have a fear of being hungry, so I always pack lots of snacks. What if the plane is grounded for two hours and they don’t feed me? What if I get to a country and all of the restaurants are closed at the time I get famished? I’m always prepared with a granola bar or trail mix!

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com