May 14, 2018

Coffee Chat: ADARA & HEBS Digital

Our newest blog series, Coffee Chats, gives us the opportunity to sit down with our partners and other people in the travel industry to learn more about what they do and hear some tips for success.

As long-time strategic partners, HEBS Digital’s digital media executive Brittany Anhouse sat down with ADARA’s VP of Hospitality, John Masters, to review the ways in which ADARA is helping the hotel industry reach their best guest.


What is ADARA’s core product/offering?

ADARA is the world’s travel data co-op, providing a unique and holistic understanding of traveler patterns, trends, and behavior. It’s a safe and secure way to garner historical and real-time data insights about visitors from 750+ million monthly unique traveler profiles, which are gathered from 190+ of the world’s top travel businesses like airlines, hotels, OTAs, and metasearch engines.

The ADARA data co-op fuels three core business areas: Advertising, Measurement & Analytics, and Traveler Intelligence to increase marketing efficiency and maximize revenue by driving direct hotel bookings.


How is ADARA’s “precise targeting” most commonly integrated into a hotelier’s digital strategy?

ADARA’s first-party data enables hotels to target and reach qualified in-market travelers to specific destinations with relevant offers.

Prospecting with real-time “Travel Intent Data” entails reaching air searchers, hotel searchers, and confirmed air travelers to specific destinations. ADARA is then able to reach these prospects on websites via display, video, mobile, or social.


What is a key differentiator from some of your competitors?

No other platform has access to traveler profiles at our global scale, providing customers with the widest breadth of data available on a single platform.

ADARA’s unique data enables us to find and reach new prospects for hotels that aren’t visible to other solutions. ADARA’s data co-op delivers deep booker insights and intelligence, giving hotels a better understanding of their customers’ travel behavior for more effective marketing campaigns.


Tell us about a success story.

Hyatt Orange County Case Study

Hyatt Centric French Quarter Case Study


Read More

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425