December 5, 2018

Case Study: La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign

What’s the problem?

La Fonda on the Plaza was launching their newest program called Artist in Residence – a city-sponsored initiative bringing Southwestern artists and live painting to the hotel lobby for guests to enjoy – and needed a creative way to bring awareness to the ongoing events.


What’s the end goal?

The goal was to generate awareness around their Artist in Residence program, drive traffic to the website, increase brand loyalty and boost sign-ups for their email distribution list.


How did we solve it?

In order to achieve their goals, a sweepstakes and multichannel campaign were developed to advertise the new initiative revolving around the booming Santa Fe art scene. The campaign included a dedicated landing page for the sweepstakes, a countdown banner, email promotion, homepage lightbox, display, SEM sitelink extensions, social media (paid and organic) and a TripAdvisor special offer.


La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign, Case Study


The Proof:

As a result, the campaign saw a 68% increase in website traffic, over 3,000 email sign-ups, and over 600 shares on social media throughout the duration of the campaign flight.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425