July 5, 2018

Case Study: A Luxury NYC Hotel Increased Revenue and Bookings with Google Hotel Ads

What’s the problem?

Boasting a sophisticated and upscale atmosphere, Hotel 48LEX was in need of a way to stand out in the crowded search engine results pages of New York City hotels. With both hotels and OTAs competing for placement on results pages and on Google Hotel Finder, a strategy was needed to stack up to the competition.

 

What’s the end goal?

The goal was to improve visibility on search engine results pages, improve visibility on Google Hotel Ads, and increase direct online bookings and revenue.

 

How did we solve it?

Based on the set goals, Google Hotel Ads were implemented for Hotel 48LEX. Google displays the room rate, room tax, and availability via a real-time inventory feed from the hotel CRS. Only the top four advertisers with the lowest cost room and tax are displayed on the Maps page and in Google’s Knowledge Graph.

 

The Proof:

 

The ads not only generated 832 clicks to the website and 101 nights booked, Hotel 48LEX also saw a 7X return on ad spend.

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com