June 11, 2018

Case Study: Google AMP Improves Denver Hotel’s Mobile-First Strategy

What’s the problem?

As a new hotel brand opening in Denver’s micro-district, The Dairy Block, The Maven was looking to increase visibility on search engines and engage more users on their website. Being surrounded by the area’s best shopping and restaurants, and in walking distance to many of Denver’s hot spots, they needed to showcase their prime location online to potential guests.

 

What’s the end goal?

The goal was to drive engagement among key customer segments on the website, increase time spent on the site, decrease bounce rates and increase organic traffic on mobile.

 

How did we solve it?

As a key initiative for a strong mobile strategy, Google AMP was recommended to highlight the top performing and most essential pages on the hotel’s website.

The Proof:

Four months after enabling Google AMP, there was a 36.8% increase in bookings initiated, a 17.3% increase in unique visitors, and a 1.4% decrease in bounce rate from mobile device natural search results. Enabling Google AMP improved the overall user experience by allowing quick and easy access to site information.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com