October 15, 2018

Case Study: Hotel Group in California Generates 2,169% ROI with Email Marketing

What’s the problem?

A hotel group in California was looking for a way to promote their newest packages and drive online bookings to fill an upcoming need period. In addition, they wanted to generate awareness about the new offers on the Specials page of their website.

 

What’s the end goal?

The goal was to drive direct online revenues, fill occupancy needs, generate awareness about the new packages, and increase brand loyalty.

 

How did we solve it?

In order to achieve all of their goals, the hotel group utilized a fully-responsive custom email newsletter. The brand highlighted their Car Free Package with beautiful imagery of a popular transportation hub next to the beach to grab users’ attention. The main copy and messaging focused on savings of up to 20% on accommodations. The hotel section showcased each of the 5 properties with imagery, copy, and a clear CTA button.

 

 

The Proof:

 

As a result, the fully-responsive email newsletter saw a ROI of 2,169% from 27 bookings and 80 nights.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.

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Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com