April 6, 2018

Case Study: The Brown Palace Hotel and Spa Increased Bookings Initiated with a Cohesive Content Strategy

What’s the problem?

With a milestone anniversary and a year filled with unique and fun experiences with interactive events and activities, The Brown Palace Hotel and Spa needed a fresh and innovative way to generate awareness and attract guests to their landmark hotel for these exciting events.

What’s the end goal?

The goal was to drive engagement among key customer segments, increase the traffic to the website, increase their social media following, and boost natural search efforts.

How did we solve it?

Based on their goals, website promo slides, social media posts, social media custom images, and blog posts were created to be utilized throughout the quarter. Items were strategically paired together – such as social media custom images – with events/holidays all leading to an increase in engagement on the website and social media channels.

The Proof:

The content not only generated an increase of 7% in Facebook followers, a 127% increase in Natural Search keyword rankings, it also generated interest and demand for the hotel resulting in a 17% increase in bookings initiated.

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About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success@hebsdigital.com.


Editorial Contact:

Garrick Lee
Marketing Manager, HEBS Digital
Phone: (212) 752-9425
Email: garrick@hebsdigital.com