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Just Back From: Southeast Asia

February 15, 2018

By Garrick Lee During a recent two-week trip to Southeast Asia, I had the opportunity to travel to Vietnam, Cambodia, and Thailand. If you haven’t been before, Southeast Asia is a collection of beautiful, kind, and blissful countries that everyone needs to experience. All of the destinations were unique and a must-see, but below are...

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Product Spotlight: Reservation Abandonment Application Suite

February 8, 2018

The Problem Studies show that more than 95% of hotel website visitors abandon the booking process. With the average traveler’s journey to a decision to book lasting 17 days, during which they visit 18 websites across eight different sessions, it’s increasingly difficult for hotels to ensure they are the final touchpoint before a booking is...

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Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

February 2, 2018

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple...

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Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings

January 30, 2018

Facebook Advertising has always proven its value for brands striving to reach the platform’s massive audience, but now it may become even more valuable. In a recent announcement, the social media platform revealed upcoming changes to its News Feed algorithm which prioritize organic content from family, friends, and groups. This means that users can expect...

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Case Study: Multichannel Cyber Monday Campaign

January 24, 2018

What’s the problem? Winter in NYC is a slow season, and the newly opened LUMA Hotel Times Square needed to boost brand awareness amongst tourists looking to experience a unique Manhattan winter getaway and steal market share from their comp set.   What’s the end goal? This campaign’s goal was to generate awareness and buzz...

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Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition

January 22, 2018

As we embark on a new year, it’s important to keep your digital strategy fresh and optimize your digital marketing efforts based on the latest changes and trends in the digital space. Read on to learn the top five things you need to know now in hotel digital marketing and stay informed. 1. SEO: The...

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