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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

April 20, 2018
By Margaret Mastrogiacomo, Vice President Strategy

This month, the latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to...

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Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

April 19, 2018
By Margaret Mastrogiacomo, Vice President Strategy

By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we’ve put together an overview that includes an explanation of the GDPR, the top misconceptions, and...

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Product Spotlight: Google Hotel Ads

Product Spotlight: Google Hotel Ads

April 16, 2018

The Problem There is stiff competition from OTAs in the Google search engine results pages. As potential guests begin the research phase of their travel planning journey, Google is often a starting point. Hotels are finding it hard to combat the OTAs and stack up against their competitors, all while staying within budget and generating...

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Why the Flash Sale Model is Dead in Hospitality

Why the Flash Sale Model is Dead in Hospitality

April 12, 2018
By Max Starkov

Background Groupon and other flash sales sites appeared as a recessionary phenomenon rather than a new, emerging distribution channel that was here to stay. Since the recession, as the economy improved, many of these flash sales sites went out of business, including Amazon Local and SniqueAway. Groupon, as one of the only remaining players in...

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Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing

April 10, 2018

Background  As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. Termed “the next billion” by the Wall Street Journal, voice search through digital assistants is here and the possibilities for the technology are endless....

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An Interview With Our Newest Brand Partner: Nomad Lane

An Interview With Our Newest Brand Partner: Nomad Lane

April 6, 2018

We’re excited to announce our newest partnership with travel accessory brand, Nomad Lane (view their Instagram). As companies in the hospitality and travel industry, we worked together to create a co-branded passport wallet – a piece that inspires the wanderlust of today’s modern traveler. With sleek and thoughtful-design, each Nomad Lane accessory is created ethically...

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