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NextGuest Wins Three Stevie® Awards at the 2019 American Business Awards

NextGuest Wins Three Stevie® Awards at the 2019 American Business Awards

May 23, 2019

NextGuest’s companies continue to outdo themselves by winning three Stevie® Awards at the 2019 American Business Awards®. The crowning jewel among them was a Gold Stevie Award in the Content Marketing Solution category for HEBS Digital’s content personalization technology. HEBS Digital also won a Silver Stevie in the Content Management Solution category for the smartCMS®...

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Announcing Felix Laboy as Executive Chairman of NextGuest

Announcing Felix Laboy as Executive Chairman of NextGuest

May 21, 2019

NextGuest announces Felix Laboy as its new Executive Chairman with the overarching goals of continuing to drive innovation, developing new subsidiary divisions, and positioning NextGuest for future success. Laboy comes to NextGuest with a wealth of experience, having served over 30 years in a wide range of leadership positions across the hospitality, travel, and technology...

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Marketing Monday Tip: A Lesson from Hershey’s Summer Chocolate Bar

Marketing Monday Tip: A Lesson from Hershey’s Summer Chocolate Bar

May 20, 2019

For the first time in Hershey’s 125-year history, the brand is changing its iconic original milk chocolate bar and packaging.  This summer, The Hershey Company is releasing a limited-edition Hershey’s Milk Chocolate Emoji Bar, featuring 25 different emojis across six types of packaging.  Intended to encourage sharing and collectability, the company researched top emojis from...

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Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

May 13, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the...

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The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

May 9, 2019

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel’s new brand appeals to young, creative travelers through a variety of engaging offerings and services. The Hotel Zags Portland worked with the HEBS Digital team to create a website...

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Marketing Monday Tip: Experiential Marketing

Marketing Monday Tip: Experiential Marketing

May 6, 2019

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted the Airdrop received a free pair of his unreleased shoes to wear at the concert all weekend. Glover and Adidas are only two of the many who are taking advantage of experiential marketing.  ...

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