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Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

June 20, 2018
By Margaret Mastrogiacomo, VP Strategy

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now...

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How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations

How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations

June 19, 2018
By Max Starkov

Background: The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners are knowledgeable, curious, involved, and demanding. There is a lot happening in 2018 that hotel owners should be happy about. After the best Q1...

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Coffee Chat: Sojern & HEBS Digital

Coffee Chat: Sojern & HEBS Digital

June 13, 2018

Long-time strategic partners Patrick Merryman, senior digital media executive at HEBS Digital, and Kurt Weinsheimer, SVP of Property Solutions at Sojern, sat down to discuss the ways in which Sojern is helping the hotel industry reach their best guest.   Patrick: What is Sojern’s core product/offering? Kurt: Sojern (www.sojern.com) is travel’s marketing demand engine for...

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Case Study: Google AMP Improves Denver Hotel’s Mobile-First Strategy

Case Study: Google AMP Improves Denver Hotel’s Mobile-First Strategy

June 11, 2018

What’s the problem? As a new hotel brand opening in Denver’s micro-district, The Dairy Block, The Maven was looking to increase visibility on search engines and engage more users on their website. Being surrounded by the area’s best shopping and restaurants, and in walking distance to many of Denver’s hot spots, they needed to showcase their...

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Debunking the Impact of Blockchain on Hotel Distribution

Debunking the Impact of Blockchain on Hotel Distribution

June 7, 2018
By Max Starkov

Background: A recent article on the Nasdaq website called “How Blockchains Are Changing the Hotel Industry” claims that blockchain-based platforms “offer promising solutions” to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms. Before we jump on analyzing blockchain technology’s impact on hospitality, let’s quickly review what this new technology and...

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Product Spotlight: Guest Portal

Product Spotlight: Guest Portal

June 5, 2018

The Problem As two-thirds of consumers are not finding the information they need in-store and 43% are leaving feeling frustrated (Google), there is a need to make information as simple as possible for customers and guests to find. This same logic can be applied to online users searching for information on hotel websites. Guests who...

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