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Product Spotlight: Facebook Dynamic Ads for Travel

Product Spotlight: Facebook Dynamic Ads for Travel

September 20, 2018

The Problem At the beginning stages of the travel planning journey, visitors have shown intent to travel to your destination and are clicking on your marketing ads. However, these people are still browsing and shopping around – not yet ready to make reservations and using valuable marketing dollars. How can hotels effectively stay top of...

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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition

September 19, 2018
By Margaret Mastrogiacomo, VP Strategy

This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.   SEO: The Google search algorithm update...

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Employee Spotlight: Pete Seidenberg, CEO

Employee Spotlight: Pete Seidenberg, CEO

September 18, 2018

Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. Meet our CEO Pete Seidenberg.   What’s your role at HEBS Digital and what do you do? I’m the new CEO at HEBS Digital. The last 6 months have been an exciting but challenging...

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What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

September 14, 2018
By Margaret Mastrogiacomo, VP Strategy

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose...

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HOTELS Magazine Interview With Max Starkov: Three Ways Hotels Can Use Blockchain Technology

HOTELS Magazine Interview With Max Starkov: Three Ways Hotels Can Use Blockchain Technology

September 12, 2018
By Juliana Shallcross and Max Starkov

The hotel industry has long been scolded for being behind the times when it comes to adopting new technology. That largely dates back to the late 1990s, when brands were slow to get into the online booking game, and then in the mid-2000s, hotels also lagged in upgrading in-room technology.   Today, hotels have caught...

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HEBS Digital’s Sister Company, Serenata CRM, Voted the Best Hotel Technology Provider in Asia

HEBS Digital’s Sister Company, Serenata CRM, Voted the Best Hotel Technology Provider in Asia

September 10, 2018

Serenata CRM, the sister company of HEBS Digital and the leading specialist for customer relationship management (CRM) and E-marketing, was recognized as the best hotel technology provider in Asia at the World Travel Awards Asia & Australasia in Hong Kong. This prestigious award is presented annually by a high-ranking international jury made up of global...

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