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Marketing Monday Tip: Branded Content Ad Opportunities

Marketing Monday Tip: Branded Content Ad Opportunities

April 22, 2019

Influencers are the future of marketing. The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Instagram — as little as 1,000 followers can qualify someone a nano-influencer. In 2017, Instagram launched a branded content tool that makes it easier for celebrities and sponsors to identify branded...

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Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

April 16, 2019

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends,...

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Independent Hotels: An Action Plan to Win the Direct Booking

Independent Hotels: An Action Plan to Win the Direct Booking

April 11, 2019
By Max Starkov, Founder and Director

  With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and investments. Today’s online travel consumer is exposed to more than 38,983 micro-moments in any 60-day timeframe. During this timeframe, they visit an...

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Marketing Monday Tip: The Dos and Don’ts of Instagram Stories

Marketing Monday Tip: The Dos and Don’ts of Instagram Stories

April 8, 2019

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become pay-to-play. And that the visual aesthetic of the Instagram feed is key to ensure you are maximizing organic results. Instagram Stories allows hotels to post in a much more informal,...

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Data-Driven Content: The Metrics That Matter

Data-Driven Content: The Metrics That Matter

April 5, 2019
By Gil Christenberry, Content Team Lead

Data: Content’s Best Friend Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, “What metrics can we track?” the question becomes, “Which metrics must we track?” Answering that question involves understanding...

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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 28, 2019
By Margaret Mastrogiacomo, EVP Strategy

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing.   SEO: The Google March 2019 Core Algorithm Update and...

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