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Employee Spotlight: Bram, Senior Account Executive Team Lead

Employee Spotlight: Bram, Senior Account Executive Team Lead

May 23, 2018

Get to know the team behind HEBS Digital’s award-winning products and services. This month, say hello to Senior Account Executive, Team Lead Bramjot Uberoi, and learn about his life at HEBS Digital as well as some of his favorite travel memories.   What’s your role at HEBS Digital and what do you do? I am...

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Watch Now: 10 Steps To Achieving Your Hotel’s Best Content Strategy

Watch Now: 10 Steps To Achieving Your Hotel’s Best Content Strategy

May 23, 2018

Why does a content strategy matter for hotels? With a solid content strategy, hotels can fuel the customer travel planning journey. Social media, blogs, and video are crucial to driving customer engagement throughout the booking funnel. Click here to watch out latest webinar and learn the steps your hotel can take to put together a...

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HEBS Digital’s smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®

HEBS Digital’s smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®

May 22, 2018

HEBS Digital wins a bronze Stevie® Award at the 2018 American Business Awards® for best New Product – Software in the Content Management Solution category for its smartCMS®, a revenue-generating content management solution for hoteliers. This is the fifth consecutive year HEBS Digital has taken home a Stevie® Award. For its 16th year, the American...

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Coming Soon To Your Hotel: The Integrated Revenue Generation Team

Coming Soon To Your Hotel: The Integrated Revenue Generation Team

May 21, 2018
By Max Starkov, HEBS Digital and Scott Dahl, Ecole Hôtelière de Lausanne (EHL)

Background: The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue—i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and...

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Do It For The Gram: The Top 5 Hotel Photos Guaranteed To Get The Likes Rolling In

Do It For The Gram: The Top 5 Hotel Photos Guaranteed To Get The Likes Rolling In

May 18, 2018
By Kerryn Gower

It’s becoming increasingly more common for people to first open up Instagram to look for a brand, destination, or other content before heading to a search engine to find this information. With changing consumer behaviors, it’s more important than ever for hotel brands to have an Instagram and be producing content that people are looking...

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The Vanity Website: The Only Incremental Revenue Driver for Branded Hotels in 2018

The Vanity Website: The Only Incremental Revenue Driver for Branded Hotels in 2018

May 17, 2018
By Max Starkov

The consolidation and oversaturation of the major metro markets with branded properties, coupled with abundant new room supply and threats from Airbnb have created fierce competition for branded hotels. What should branded hotels do in this environment of increased competition, rising distribution costs, and increased labor costs?   The only viable option to achieve incremental...

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