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5 Unique Experiences Hotels Can Use to Attract Guests

5 Unique Experiences Hotels Can Use to Attract Guests

March 19, 2019

We’ve all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning begins. We all have our go-to travel booking websites and apps, and they each present a lot of information, packages, and special offers convincing you to make a...

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How to Organize Your Website Content Like Marie Kondo

How to Organize Your Website Content Like Marie Kondo

March 14, 2019
By Nick Papa, Senior Copywriter

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game — the more you could create, the...

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Employee Spotlight: Emily Millman, Director of Client Success

Employee Spotlight: Emily Millman, Director of Client Success

March 13, 2019

Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. This month, meet Emily Millman, Director of Client Success.   What’s your role at HEBS Digital and what do you do? I am the Director of Client Success. I oversee a group of...

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Hospitality Digital Technology: Challenges, Priorities, and Buzzwords

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords

March 6, 2019
By Max Starkov, Founder and Director

Background: Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers...

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Back to Basics: Search Engine Marketing

Back to Basics: Search Engine Marketing

March 4, 2019

Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website. It is used to improve the visibility of your website in search engine results pages (SERPs). SEM is a key advertising initiative, so we’re diving into the...

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Just Back From: Kyoto, Japan

Just Back From: Kyoto, Japan

February 27, 2019
By Lensay Abadula

Once the capital of Japan, Kyoto is a city full of beauty and famous for its classic Buddhist temples, gardens, imperial palaces, and traditional wooden houses. HEBS Digital’s Senior UX Designer, Lensay Abadula, recently escaped to the city and returned with insights on everything you need to know.   What did you love most about...

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