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Coffee Chat: Triptease & HEBS Digital

Coffee Chat: Triptease & HEBS Digital

January 23, 2019

HEBS Digital’s Brand Marketing Manager, Garrick Lee, recently chatted with the Founder and CEO of Triptease, Charlie Osmond, to discuss his career, the beginning of his company, and some of his favorite products that Triptease has recently developed.   How did you end up in the world of hospitality, and what inspired the idea for Triptease?...

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Your Top 10 Digital Marketing New Year’s Resolutions for 2019

Your Top 10 Digital Marketing New Year’s Resolutions for 2019

January 17, 2019
By Kerryn Gower

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last year’s strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotel’s most successful digital marketing initiatives is the first step to...

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Just Back From: Bangkok, Thailand

Just Back From: Bangkok, Thailand

January 15, 2019
By Iana Rivera

Known for ornate shrines and a vibrant city life, Thailand’s capital is an experience unlike any other. The city welcomes visitors from all over the world and it’s not hard to imagine why. HEBS Digital’s SEO team member, Iana Rivera, recently escaped to the legendary city and came back with insights on everything you need...

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Insights from The International Luxury Hotel Association’s INSPIRE SUMMIT ’18

Insights from The International Luxury Hotel Association’s INSPIRE SUMMIT ’18

January 11, 2019
By Jason Price, EVP

Las Vegas – December 12-14, 2018 Each year, the International Luxury Hotel Association (IHLA) brings together hoteliers from all over the world to speak about current topics affecting the industry with tips and insights on building guest loyalty, increasing revenue, enhancing your hotel’s brand, and more. This year’s event focused on inspiring the luxury guest...

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Case Study: A Pair of London Hotels Received 44% More Revenue on Display Banners by Using Room Imagery vs. Using Lifestyle Imagery

Case Study: A Pair of London Hotels Received 44% More Revenue on Display Banners by Using Room Imagery vs. Using Lifestyle Imagery

January 10, 2019

What’s the problem? An international, multi-property lifestyle hotel brand was looking to boost awareness and revenue for two of its London properties through the use of display ads. Because consumers are served over 5,000 ads in their day to day lives, it’s imperative for hotels to create ads that resonate with audiences in order to...

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Learn from HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

Learn from HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

January 7, 2019

For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before,...

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