2016 Awards

The HSMAI Adrian Awards recognize the best in advertising, public relations, and digital marketing in the hospitality and travel industries, and are judged annually by experts in hospitality, travel, tourism, and media. HeBS Digital took home a record-breaking 17 Adrian Awards in 2015 and 2 were elevated to Platinum on February 16th, 2016.

HeBS Digital won the following Platinum HSMAI Adrian Awards in the Digital Marketing Division:

Triumph Hotels Cyber Monday Multichannel Campaign

Hotel Pennsylvania – “Selfie in the City” Multichannel Campaign 


The Webby Awards is the Internet’s most respected symbol of success. The 20th Annual Webby Awards received nearly 13,000 entries from nearly all 50 states and 65 countries worldwide. Website winners are selected for recognition based on “overall experience,” as well as excellence in Content, Structure & Navigation, Visual Design, Overall Experience, Functionality and Interactivity.

HeBS Digital has been selected as an Official Honoree in the Tourism & Leisure category:

Tsogo Sun Website


The Internet Advertising Competition (IAC) Awards are presented by the Web Marketing Association to honor excellence in online advertising, to recognize the individuals and organizations responsible, and to showcase award-winning Internet advertising.

HeBS Digital was recognized for winning the following awards:


The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

HeBS Digital was recognized for winning the following awards in the Travel/Tourism category:


The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Entries from 40 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

HeBS Digital received the following WebAwards:

Best Website – Hotel and Lodging:

Outstanding Website – Hotel and Lodging:

Standard of Excellence – Hotel and Lodging:


From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. 

HeBS Digital has received the following Gold and Silver Magellan awards:

Gold Magellan Awards:

  • Red Lion Hotels & Resorts: Make 2016 #Worthit Campaign: multichannel marketing campaign that achieved a return-on-ad-spend of over 4300%.
  • Tsogo Sun Website: brand website for South Africa’s largest hotel owner and operator with 90 hotels and resorts, 14 casinos, 35 restaurants and convention center, powered by HeBS Digital’s smartCMS technology.

Silver Magellan Awards:

  • The Lotte New York Palace Dynamic Rate Marketing Campaign: a campaign that targeted travelers in-market (traveling to NYC), featuring the property’s real-time rates and availability and generating 5,464% return-on-ad-spend.
  • Running Y Ranch Website: a property website that perfectly showcases its seasonal adventures as well as the property’s custom homes and chalets, its onsite Sandhill Spa and other on-property offerings, as well as the majestic views surrounding the resort, powered by HeBS Digital’s smartCMS technology.


North America’s Leading Travel Merchandising Solution Provider 2016

World Travel Awards (WTA) was established in 1993 to seek out and reward the very best travel organizations in the world – those brands pushing the boundaries of excellence and implementing ground-breaking ideas. Winners are determined through a voting process carried out by customers and peers.

This recognition designates HeBS Digital as creators of one of the most innovative website technology platforms in the world, and a leader in hospitality digital marketing technology. 


The Interactive Media Awards have recognized HeBS Digital with eight Interactive Media Awards (IMA).

The IMA Awards are based on standards of excellence in design and usability, innovation among technical features, standards compliance and content.  This recognition – granted by the Interactive Media Awards – recognizes that each awarded project met and surpassed recognized standards of excellence for professional digital work.

HeBS Digital was awarded two Best-in-Class IMA Awards-- IMA's highest honor-- in the Hotel/Resort category for:

  • Tsogo Sun: A brand website for South Africa’s largest hotel company with over 100 hotels, 14 casinos, 35 restaurants and major convention centers.
  • Running Y Ranch: an all-season, independent resort in Oregon near Crater Lake, offering a series of outdoor adventures throughout the year.

HeBS Digital was also awarded five IMA Outstanding Achievement awards in the Hotel/Resort category for:

  • Apex Hotels: a collection of nine city center hotels across the UK, supplying some of the top contemporary accommodations in England and Scotland in an array of convenient locations.
  • Stonehurst Manor: an independent hotel in New Hampshire’s White Mountains with elegant rooms, an onsite restaurant and stunning views.
  • The Gotham Hotel: a stylish boutique hotel in New York City located in Midtown, featuring 67 spacious rooms and suites, all with balconies.
  • The Evelyn: a historic boutique hotel in New York City’s NoMad neighborhood, known for its exceptional service and art-nouveau-inspired rooms.
  • Discover Okoboji: a website featuring three properties located in Okoboji (Super 8 Spirit Lake, Ramada Spirit Lake and AmericInn Lodge & Suites Okoboji) on the lakelands of Iowa.
  • Morongo Casino, Resort & Spa: a luxury California hotel and casino that invites guests to experience the thrill of gaming alongside revitalizing pursuits in spa and wellness, fine dining and legendary entertainment.

Now in its 60th year, the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards is the largest and most prestigious global travel marketing competition. 

HeBS Digital has received the following HSMAI Adrian Awards in the Digital Marketing category:

Gold Awards:

  • Tsogo Sun Website Design & Development – Africa’s premier hospitality, gaming, and entertainment group – website design, smartCMS website technology platform to manage over 90 hotels and resorts, 14 casinos, 35 restaurants and a convention center, and content marketing.
  • Cheeca Lodge & Spa Website Redesign – a tropical hotel situated in Islamadora, Florida – website design, smartCMS website technology platform, development, and content marketing.

Silver Awards:

Bronze Awards:

  • The Brown Palace Hotel and Spa Search Engine Marketing – Luxury downtown Denver hotel, part of Marriott’s Autograph Collection – Search Engine Marketing campaign to promote rooms, meetings and events space, and F&B.
  • Cheeca Lodge & Spa 70th Anniversary Multichannel Campaign – a tropical hotel situated in Islamadora, Florida – multichannel marketing campaign to combat the slow season, boost weekday and fall business, and drive higher rated bookings.
  • Running Y Ranch Resort Website Design & Development - an all-season Oregon resort near Crater Lake – website design to reposition the brand after a rebranding from a Holiday Inn to an Independent Resort, smartCMS website technology platform, development, and content marketing.
  • Apex Hotels Website Design & Development - operates nine city center hotels across the UK – website design, smartCMS website technology platform to accommodate the brand portal site with nine unique property-level sites, development, and content marketing.

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