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Top Five Secrets to Building a Successful Hotel...

How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving digital landscape, building successful campaigns that reach customers throughout the booking funnel can be daunting without the right strategy.  Today’s travelers are digitally connected all over the world and inspired to take action—and the hotel brands that use multichannel marketing campaigns to reach customers in intent-rich moments across devices will win the customer’s heart, mind, and ultimately the booking.  So what exactly does a successful multichannel campaign look like?

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05.31.2016

How Hospitality Can Heal Its Self-Inflicted Wou...

The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com (direct online channel) ratio will dip to 51:49, compared to 46:54 back in 2012 (PhoCusWright). Hospitality is the ONLY travel sector in which the OTAs are gaining share at the expense of brand.com; direct online revenues from the airline, car rental and cruise sectors are all increasing at the expense of the OTAs in 2016.

In my view, one of the main reasons for why hospitality has allowed and continues to allow the OTAs to triumph over brand.com and to keep increasing their market share is the way the industry accounts for distribution costs from the OTA vs. the direct online channels.

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07.16.2016

Luxury Hotel Digital Marketing: Checklist to Turning the Luxury Hotel Experience into Online Bookings

Luxury Hotel Digital Marketing: Checklist to Tu...

Global luxury travel remains the fastest-growing of all the tourism and travel sectors, with luxury hotel chains experiencing significant worldwide growth in 2015 (Travel Market Report, World Travel Monitor). The luxury hotel market is expected to reach $195.27 billion by 2021 as upscale hotels emerge as a key hospitality focus in Asia-Pacific, Middle East, and other regions. Additionally, leisure travel is anticipated to be the category of largest growth for affluent and luxury consumers (Transparency Market Research).  How can you convert the luxury traveler’s dream into a reality, at the lowest cost of sale per booking for your property? Here are ten tips for luxury hotel digital marketing to turn the hotel experience into bookings and ROI.

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05.09.2016

Independent Hotelier’s Big Data vs. Real-Time D...

In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution. However, independent properties have a wealth of digital technology and data tools already available to them that gives them the means to outsmart the OTAs and differentiate themselves from their competitors, all while generating serious direct revenues.

In hospitality, there has been a lot of hype about Big Data and why hoteliers should take full advantage of their customers’ Big Data. According to Gartner, Big Data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation. Confused? Big Data sounds intimidating, doesn’t it?

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12.03.2015

The Perils of Using an Open Source Content Mana...

Hoteliers are managing multi-million dollar properties. They have fiduciary responsibility to maximize the property’s direct online channel presence, boost direct revenues, and lower the costs of online distribution. Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers and owners cannot afford.  Choosing an open source CMS to power a hotel website is extremely risky and limiting in terms of what you are going to be able to achieve. Here are some reasons why.

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12.17.2015

2016 Checklist to Maximize Revenues from Your S...

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of SEM/paid search via the hotel website and voice channel. Add to that Google Display Network (GDN), Remarketing Lists for Search Ads (RLSA), Gmail Ads targeting users with text and email ads, as well as YouTube TrueView video ads, and this contribution grows to beyond 30%-35% of direct online revenue.

Obviously advertisers agree with the above and more than 41% of every online advertising dollar in the U.S. is spent on search engine marketing (eMarketer 2015), further underlining the importance of SEM. No doubt, SEM is a crucial part of hotelier’s multi-channel digital marketing strategy. Here are the top ten ways to maximize revenues from SEM campaigns in 2016.

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11.16.2015

2016 Checklist to Maximize Revenues from Multi-...

It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel campaign plan following industry best practices to achieve the highest return on investment? A successful multi-channel campaign reaches potential guests at every touchpoint of the travel planning process with one cohesive message across channels, capitalizing on key customer micro-moments across devices.  There are a number of key issues you must address to ensure you are maximizing revenues from multi-channel campaigns.

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11.04.2015

Et tu, Brute? Why “Book on Google” and “Book on...

Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past year or so (now called “Book on TripAdvisor”), which, at up to 15% commission, is a de facto OTA-like channel. Recently Google launched a copycat service -“Book on Google”, which is a similar OTA-like/commission-based option in their Hotel Price Ads (HPA) meta search program.  But what does this new type of OTA service mean for hoteliers.

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09.28.2015

Don’t Sleep on Google Penguin: Adopt a Solid De...

When Google Penguin originally rolled out more than four years ago, it impacted results for a staggering 12 percent of search queries. The update put into place stringent requirements on the quality of inbound links Google rewarded. After the initial Google Penguin update, websites could no longer build links inorganically or acquire spammy links in order to attain higher search engine rankings.

The bottom line: Google Penguin is still alive and kicking. Hoteliers and digital marketing professionals need to remain vigilant when assessing their sites’ inbound link portfolios. Acquiring inbound links is important, but playing defense and controlling your website’s inbound link resume is just as important.  So what is Google Penguin, and how can you adopt a defensive strategy?

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09.23.2015

Cyber Monday: Is Your Hotel Taking Advantage of...

As hoteliers prepare for the Holiday Season and Q4 occupancy needs, there’s a one-day event that has become a holiday all on its own that hoteliers simply can no longer ignore: Cyber Monday. This year Cyber Monday falls on November 30, which is perfect for generating last-minute holiday bookings, but most importantly, secure business for the dreadful Q1 2016.

Is your Holiday Season strategy ready?

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09.15.2015

Is Hospitality Ready for the Post-Rate Parity Era?

There has been a lot of talk in the press and discussion forums about the “fall” of rate parity in Europe and its implications.

Most of the new rules and proclamations in Europe thus far concern Most Favorite Nation (MFN) clauses in the hotel-OTA agreements. In the case of France, a new “rate parity” law was adopted in August, which directly affected the rate parity clauses in the hotel-OTA agreements in this country, and most probably will have Pan-European repercussions as well. So what actually happened in Europe?

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09.08.2015

HeBS Digital Launches New Website for a Denver ...

A Mile High City icon since 1892, The Brown Palace Hotel and Spa is a luxury destination situated in Downtown Denver. The hotel features 241 accommodations with upscale amenities like oversized spa bathtubs, pure artesian water from its own on-site well and twice-daily room service. Hotel offerings include a full-service spa, acclaimed in-house dining and nearly 20,000 square feet of meeting space. Hotel tours can be arranged in advance, offering unique insights into the hotel’s legacy.

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08.11.2015

Escaping Obsolescence: The Fall of Flash in Hot...

The days of utilizing Flash as a desktop advertising tool are soon coming to an end. One underlying reason may be that Adobe Flash has a history of security issues and has become a favorite avenue for hackers who utilize its security vulnerability to dump malicious code to millions of users. All of the major browsers will begin phasing out Flash banner ads within the next six months, starting with Google Chrome’s landscape-shifting decision to begin forcing users to opt in to view individual Flash-generated ad animations. Hoteliers and digital marketers who choose to stick with Flash will be left in the dust, operating with a greatly reduced ability to reach audiences and drive revenues. 

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08.05.2015

The Smart Hotelier’s Guide to 2016 Digital Mark...

For the tenth year in a row, HeBS Digital announces the launch of “The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning,” to help hoteliers as we begin the 2016 budget planning season. Click here to download the full article whitepaper.

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08.03.2015

Hotelier’s Action Plan to Capitalize on the Mob...

n the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are generated from non-desktop devices (smartphones + tablets), while 45% of web visitors and nearly 40% of page views come from tablets and mobile devices (HeBS Digital Research).

According to Google Research, nine out of ten people are “cross-device” Internet browsers and researchers, using multiple devices sequentially (moving from one device to another at different times). Smartphones are by far the most common starting point for sequential activity: 65% of users start their research on a smartphone and 60% continue on a desktop device. As an example, 55% of users use multiple screens sequentially when researching pricing information in travel.

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07.08.2015

HeBStrategy: The Q3 2015 Hospitality Digital Te...

New York, NY (June 29, 2015) – Now available for download, the HeBStrategy Q3 2015 Edition serves as a guide to hospitality digital marketing, providing a comprehensive overview of what happened in Q2 and what’s about to happen in Q3 and beyond. With real-life use cases pulled directly from HeBS Digital’s client portfolio, a collection of forward-thinking ideas from industry leaders, and a recap of Q2 headlines, the whitepaper is a valuable resource for hoteliers looking to maximize direct online revenue.

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06.29.2015

Google Doorway Page Algorithm Update: Action Pl...

On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam content on search engine results pages. The update, known as the “Doorway Page Algorithm Update,” targets pages with thin, low-quality content and unnatural keyword usage.

Google wants to dissuade sites from creating shallow content pages that are designed primarily for search engines, rather than human beings. These pages attempt to rank for keyword terms without providing users any unique or useful information. This falls in line with the search engine’s goal of giving users the quickest route to the most comprehensive, rich, and fully formed information on any given topic.

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05.14.2015

The Whitehall Hotel Website Blends Industry-Lea...

The Whitehall Hotel combines modern amenities and a stately atmosphere in the heart of Chicago. The hotel’s rooms, amenities and public spaces evoke the aura of a classic European boutique, while its in-room amenities suit the hotel’s location in one of America’s most populous cities. The hotel’s refined feel and presence just steps from the Magnificent Mile demanded a site that supplied simple-yet-elegant design and a conversion-minded approach across the three screens (desktop, mobile and tablet).

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05.04.2015

The Meta Search Conundrum: HeBS Digital Joins t...

Recently, HeBS Digital participated in the HSMAI’s New York chapter panel entitled “A Meta Conundrum” discussing the “ins and outs” and “ups and downs” of meta search. Patrick Merryman, who leads meta search at HeBS Digital, provided an in-depth industry perspective and insight on the topic including ways hoteliers can maximize returns on the platform.

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04.30.2015

The Smart Hotelier’s Action Plan to Digital Con...

Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type of marketing is to lure travel consumers to engage with the hotel property and brand, providing enough value in the form of useful content to ultimately result in a hotel booking. What are the most popular Digital Content Marketing initiatives in hospitality? How should hoteliers build Digital Content Marketing into their strategy in order to increase engagement and revenues?

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04.20.2015

Hotelier’s Guide to the Google Mobile-Friendlin...

Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update on April 21st, 2015, a change expected to impact up to 40% of all mobile searches.

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04.01.2015

Case Study from the Trenches: HeBS Digital Uses...

The following case study proves that any hotel property interested in targeting foreign feeder markets can effectively do so via Dynamic Content Personalization. This strategy allows the hotel to maximize website revenues and shift share from the OTAs through simple customization of content.

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03.31.2015

Does Investing in Social Media Advertising Pay ...

Last week, I presented at the 2015 EyeForTravel Social and Mobile Strategies conference on “Navigating the Pay-to-Play Social Media Landscape.” In this talk I discussed how to invest wisely in social media advertising to ensure return on investment, and ways to use social media advertising to reach the right audience at the right time throughout every touch point of the travel planning journey.

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03.30.2015

The Fourth-Screen: Providing the Right Digital ...

Over 42% of website visitors and nearly 16% of hotel bookings came from tablet and mobile devices in the first half of 2014. Hoteliers must embrace the mobile-connected traveler by offering relevant and practical content while on property and within a local radius. Commonly referred to as the fourth-screen, the hotel can turn the website meant for the general public into a customer service channel and a revenue generating opportunity accessible to on-property guests only. 

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03.26.2015

Why Hoteliers Cannot Afford Free Analytics Tools

There is a saying that goes, “I don’t have enough money to buy cheap things.” That statement also rings true for implementing free analytics: hoteliers simply cannot afford it. In this article, we outline the major reasons why free or cheap analytics tools are not an option for success in today’s complex hotel digital marketing landscape.

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03.16.2015

Branded Hotel Guide to Generating Revenues Abov...

For the branded hotel, the main objective of the vanity website is to generate incremental revenues to what the brand.com provides. If developed as per industry’s best practices, the branded hotel’s vanity website would complement nicely the efforts of the major brand and generate up to 75% of incremental bookings and group leads above and beyond what the major brand generates for the property.

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03.11.2015

Shortcuts that Kill Revenue: Using the “DIY” or...

Recently, a major player in the industry announced the launch of their new $399/month service for “DIY” hotel websites. A property website built using the “DIY” or “quick and cheap” approach cannot possibly serve as the “heart” of the property’s direct online channel efforts, as the main hub of the property’s multi-channel marketing campaigns across the three screens, or as the property’s main engagement platform with the uber-connected online travel consumer. What does a property website need, at the minimum?

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02.18.2015

How Can Hoteliers Take Advantage of the Disrupt...

The 2014 device usage results are in! The massive shift from desktop to mobile and tablet devices continued its rigorous pace. In this multi-device world “inhabited” by always-connected travel consumers, hotel marketers face a major challenge: Creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet).

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01.26.2015

Should Hoteliers Be Concerned with Amazon Becom...

The industry press is full of articles about Amazon entering the travel retail space, opening travel industry-focused offices, and contacting hoteliers to strike merchant-model wholesale deals.  Industry “oracles” are predicting that Amazon will become the next Expedia or Booking.com.

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01.20.2015

Smart Hotelier’s Action Plan 2015 – How to Mone...

In early January, in this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provided an action plan to follow during 2015. We went a step further and last week we presented an interactive webinar “Action Plan 2015: The Smart Hotelier’s Top 10 Digital Marketing Resolutions”, where we covered how to increase your online revenues/ROIs, gain market share, and stay ahead of the competition and OTAs in the coming year.

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01.19.2015

Smart Hotelier’s 2015 Top 10 Digital Marketing ...

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. In this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provide an action plan to follow during 2015.

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01.05.2015

2016 Checklist to Maximize Engagement and Reven...

Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic and activity on these platforms continue to grow, hoteliers have even more opportunities to reach their customer segments and generate revenue.

The possibilities for hoteliers in the social media space are more exciting and accessible than ever before. From emerging social media platforms to robust ad targeting capabilities, the options are constantly expanding and evolving. Are you prepared to leverage these opportunities and maximize revenues from social media in 2016? Here is a checklist to help you on your journey.

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11.23.2015

Case Study from the Trenches: HeBS Digital Gene...

One of the most pervasive challenges hoteliers face is how to effectively speak to and engage with their various customer segments online. Online media and retargeting is the perfect advertising format to target specific customer segments and drive direct bookings and customer engagements.

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12.17.2014

Adaptive vs. Full Responsive Design in Hospital...

Today, there are two prevailing “schools of thought” regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design (AWD). Learn which option best fits your needs with this helpful guide.

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12.03.2014

The 2 New Google Updates Every Hotelier Should ...

Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search Engine Optimization (or SEO, the art and science of improving a site’s organic search rankings) is a vital part of every hotel’s marketing toolkit.

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11.20.2014

Cyber Monday is Almost Here. Are You Ready? HeB...

Online shoppers spent .74 billion dollars on Cyber Monday last year, making it the largest online shopping day in history. HeBS Digital helps its clients take advantage of the online holiday shopping season frenzy and increase website bookings with a Cyber Monday Interactive Marketing Application and multi-channel campaign.

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11.07.2014

Case Study from the Trenches: HeBS Digital Incr...

Social channels such as Facebook, Twitter, and YouTube offer ad-targeting options that use the hotel/resort/casino’s own data to reach highly qualified users with relevant messages and offers. Utilizing these smart targeting opportunities is translating into higher engagement levels and much more efficient use of hotel digital marketing dollars on social media platforms.

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10.20.2014

Thinking Outside the Vendor RFP Process in Hosp...

Why do hotel companies go through an RFP process when selecting a website design vendor or a digital marketing firm? For some, this is due to corporate mandates, for others there is a “We have always done it this way” mentality.It is time to break the vendor RFP mindset and recognize that with modern alternatives, the antiquated vendor RFP process plays little value in meeting the needs of our fast-moving digital marketplace. The process is inefficient, expensive, and sets up a potentially adversarial situation in short order.

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10.15.2014

How Dynamic Content Personalization Maximizes W...

Dynamic Content Personalization allows hoteliers to leverage their “big data” about past guests’ on-property behavior, stay preferences, dining and activity purchasing habits while on property.  This is one of the smart tools hoteliers must employ to better engage customers, gain advantage over the competition, and shift market share away from the OTAs.

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10.09.2014

Video on Dynamic Rate Marketing Illustrates the...

See how Dynamic Rate Marketing dramatically increases campaign effectiveness, boosts conversion rates, and increases direct online bookings for hotels.

Read the full article. 

10.08.2014

The Smart Hotelier’s Guide to 2015 Digital Mark...

This article outlines how to structure your budget so that you can shift more bookings to the direct online channel, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives.

Read the full article. 

08.21.2014

SEO is a Journey, Not a Destination: How to Imp...

For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to the mobile channel and wearable devices. Why are we even talking about SEO in this day and age? HeBS Digital’s own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.

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08.18.2014

The Top Ten Questions to Ask Your Online Media ...

In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and hospitality-focused online media partner who can guide them in bringing the most ROIs from this growing and complex channel. Consider the following questions when choosing an online media partner. 

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08.04.2014

Mid-Year Review: The Rising Tide of Mobile Book...

In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices. Hoteliers must invest in and take advantage this multi-channel, multi-device world we live in.

Read the full article.

07.28.2014

The Top Ten Questions to Ask Your Digital Marke...

Any hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online bookings needs a great hotel digital marketing agency behind it. With serious revenues at stake, here are some questions to consider when deciding on whom to partner with, or whether or not to stay with your current agency.

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07.14.2014

Case Studies: Independent Hotel Recovers Tens o...

Nearly 95% of site visitors who initiate a reservation abandon the process before completing the booking. Reservation Email Retargeting enables a hotel to send an email to any user who starts but does not finish the reservation process, reminding them to complete their reservation. This case study shows how an independent property saw tens of thousands in recovered revenue as a result of Reservation Email Retargeting—a 1710% ROAS.

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07.11.2014

Dynamic Rate Marketing – Hotelier’s Powerful Ne...

What is Dynamic Rate Marketing (DRM)? DRM is a next-generation direct-response marketing category, which allows real-time hotel inventory availability and pricing to be inserted in various marketing initiatives: from display advertising to meta search and email marketing.

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06.02.2014

The Shift in Desktop to Mobile & Tablet Continu...

The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly 34% of page views were generated from non-desktop devices (mobile and tablet), while over 15% of bookings and nearly 14% of room nights and revenue came from tablets and mobile devices. There is no doubt that hoteliers must up their marketing and distribution game in this multi-channel, multi-device world we live in.

Read the full article.

04.28.2014

Four multi-faceted ways that meta-search can, a...

Meta-search is maturing and has a huge impact on how consumers purchase travel today. It should also have a big impact on how hotels market and price their product. Max Starkov, president and founder of HeBS digital (who will be speaking at EyeforTravel’s Conference “Online Marketing Strategies for Travel 2014: The Americas & Caribbean,” June 2, 2014 at the Ritz Carlton in Miami), tells us why meta-search is not a distribution channel and why it should not be a ‘set-and-forget’ initiative.

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04.14.2014

Smart Hotelier’s 2014 Top Ten Digital Marketing...

No matter where are you in implementing your property's direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year of growth in our industry, has also been a year chock full of major industry developments, including the explosion of meta search travel sites, mobile and tablet growth, major Google updates, and new technology advancements.

2014 is expected to be another great year in hospitality. All three key performance indicators are expected to experience growth, over the already robust growth of 2013. Read on to learn how you can reap the benefits of this continued growth and understand where to focus your strategy next year.

By Max Starkov & Mariana Safer


Download PDF (2598 Kb)

01.02.2014

The Top 10 Questions Hoteliers Should Be Asking...

With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, SEO best practices are always evolving. Choosing the correct SEO vendor is a crucial factor in creating and implementing an efficient digital marketing strategy. Consider the following questions when deciding on the right vendor.

Read the full article.

03.12.2014

HeBS Digital Interviews Facebook’s Head of Trav...

With over 1.2 billon users, Facebook is undoubtedly one of the most advantageous marketing platforms in existence. Margaret Mastrogiacomo, Director of Creative Strategy for HeBS Digital, set out to ask the questions found on every hotelier’s mind about Facebook in her interview with Lee McCabe, Head of Travel at Facebook for The Hotel Yearbook.

Read the full article.

03.10.2014

Nico Osteria Restaurant Wins IMA Outstanding Ac...

Nico Osteria, a rustic Italian seafood restaurant at the Thompson Chicago, has won an IMA Outstanding Achievement Award for their website, which was designed and developed by HeBS Digital.

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03.06.2014

HeBS Digital Launches the Kahler Hotels Website...

In creating the Kahler Hotels website, HeBS Digital seamlessly captured the legacy of the Kahler brand by maintaining its image of sophistication, elegance, and most importantly, its easy access to the Mayo Clinic, making the collection the ideal choice for visiting medical professionals, guests seeking treatment, family members of patients and more.

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03.05.2014

The Industry Has Spoken: Adaptive Web Design is...

At the recent HSMAI Digital Marketing Strategy Conference in New York, a panel of distinguished industry leaders discussed the prevailing two “schools of thought” regarding Responsive Website Design. The panel confirmed our viewpoint, concluding that:

  • Responsive website design is here to stay in this three-screen world we now live in (desktop, mobile, tablet)
  • If you want to do responsive design right, Adaptive Web Design/Responsive Design on Server Side (RESS) is the better approach

Read the full article.

03.04.2014

HeBS Digital Interviews Google’s Rob Torres, an...

With travel consumers turning more and more to the Internet for research and booking, Google is becoming an ever-more-important player in hoteliers’ digital marketing strategies. To gain insight into Google’s thoughts on the future of technology and digital marketing in the travel sector, President & CEO of HeBS Digital, Max Starkov, interviewed Rob Torres, Managing Director, Travel, at Google, for HSMAI’s Hotel Yearbook 2014.

Read the full article.

02.27.2014

Case Studies from the Trenches: Understanding V...

In our latest joint case study with the reservations sales experts at NAVIS, presented by Max Starkov and Michelle Marquis at the 2014 HSMAI Digital Marketing Strategy Conference in New York City yesterday, we provided hoteliers with strategies to help understand true ROIs by integrating both online and offline conversion tracking.

Read the full article.

02.26.2014

HeBS Digital Launches the SIXTY Hotels Website,...

HeBS Digital is excited to announce the launch of the new SIXTY Hotels website, www.sixtyhotels.com. The site matches the personality and identity of the new brand perfectly, featuring evocative cityscape sketches, seamless site architecture, straightforward search engine-optimized copy, and vivid images.

Read the full article.

02.25.2014

HeBS Digital Launches the New Triumph Hotels We...

HeBS Digital is proud to announce the launch of the new Triumph Hotels brand website, www.triumphhotels.com, featuring a one of a kind, sophisticated design that showcases this distinctly New York boutique hotel collection. The collection includes six distinct properties: The Iroquois New York, Hotel Chandler, Hotel Belleclaire, The Cosmopolitan, The Gershwin and The Washington Jefferson.

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02.13.2014

HeBS Digital Launches PacificaHotels.com, the P...

HeBS Digital is proud to announce the launch of the new Pacifica Hotels brand website, www.pacificahotels.com. The hospitality brand – operating more than 25 hotels in California, Florida and Hawaii – wanted a revenue-generating site that provided a seamless user experience and utilized vivid images to showcase its comfortable accommodations and scenic settings.

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02.04.2014

The Top Ten Questions to Ask Your Paid Search V...

In spite of the array of trendy new digital marketing initiatives and formats available to hoteliers today, the reliable old search engines still generate more than 50% of website revenue in hospitality (HeBS Digital, OTX Research).

Choosing the correct paid search vendor is the first step toward creating and executing highly effective SEM campaigns. Here are some of the questions you should be asking a potential paid search vendor before making a decision that could make major contributions to your bottom line.

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01.30.2014

The Top 10 Questions Hoteliers Should Be Asking...

In the multi-screen world we live in today, hoteliers must meet the needs of their guests on every device. This means investing in technology that allows for the best user experience on the three screens: desktop, mobile and tablet.

A number of important factors must be taken into consideration when deciding on the right website design firm. Here are some of the questions you should be asking a potential website design vendor before making a decision that could either reward your property immensely, or destroy your property’s bottom line.

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01.20.2014

HeBS Digital Launches the New Nico Osteria Rest...

HeBS Digital is proud to announce the official launch of www.nicoosteria.com, the website of Nico Osteria at the recently opened Thompson Chicago. The authentically Italian seafood restaurant – located in the heart of Chicago’s upscale Gold Coast area – needed a vibrant and visually rich website to match its unconventionally creative and approachable fare, and HeBS Digital created just that.

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01.10.2014

HeBS Digital Helps Hoteliers Start the Year in ...

This year will be another growth year in the hotel online channel, with further explosion in meta search, mobile and tablet channels, and dramatic effects caused by Google’s Hummingbird algorithm update. We will witness the advent of dynamic price advertising and reservation recovery applications, as well as new online media retargeting and behavioral targeting opportunities. To promote good digital health in 2014, HeBS Digital is offering a complimentary digital health assessment of the hotel property and competitive pricing for its Responsive Website Design Packages (desktop + mobile + tablet) to enable hoteliers stay up to speed with all the recent industry changes and innovations.

Read the full article.

01.06.2014