2009 HeBS Digital Articles

Getting Back to the Basics II: Case Studies & Best Practices from the Hotel Internet Marketing Trenches

This article revisits our 2008 "Getting Back to the Basics" recommendations and provides case studies regarding Internet marketing budgets, Web 2.0 features, website redesign, website optimization, paid search, email marketing, and online display advertising.

by Max Starkov

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Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

Read about the main findings from the survey, our interpretations, and how hoteliers are budgeting for Internet marketing in 2009.

by the HeBS Team

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Hotelier's 2009 Top Ten Internet Marketing Resolutions

Our 2009 Internet Marketing resolutions for hoteliers will help you achieve an effective ROI-centric Internet marketing strategy.

by Max Starkov and Jason Price

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