2009 Internet Marketing & Strategy Brief
Focusing on the most important Internet marketing fundamentals should become a top priority for the remainder of the year and 2009. Read our 2009 Internet Marketing Action Plan for suggestions of where to direct your focus.
by the HeBS Team
Best Practices on Monitoring Hotel Review Sites
Hoteliers often ask HeBS how they can monitor Internet chatter surrounding their hotel and whether or not they should pay for services that offer this type of monitoring. This article offers a free, quick, and easily implemented action plan for monitoring reviews about your hotel.
by Max Starkov and Mariana Mechoso Safer
Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan for a Difficult Economy
In the difficult economic environment we are experiencing this year, getting back to the basics is the hotelier's most prudent marketing strategy. Read for our step-by-step action plan for 2008 and 2009, along with 2008 Do's and Don'ts.
by Max Starkov and Jason Price