2007 HeBS Digital Articles

Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

This article details the roles of Web 2.0 and search engines and their significance, as well as supporting data and case studies on how search engines remain of strategic importance long-term in online marketing and distribution.

By Max Starkov and Jason Price

What Hot Internet Marketing Topics are on the Minds of Hoteliers?

As hoteliers are entering the 2008 budget planning season, we provide a mid-year 2007 review.

By Max Starkov and Jason Price

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Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Consider these questions before hiring the Internet marketing company that will be in charge of managing your most important revenue channel.

By Max Starkov and Mariana Mechoso Safer

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

This look at current Internet marketing trends in hospitality, along with predictions through 2010, can help you assess your marketing efforts and grow the online channel.

By Max Starkov and Mariana Mechoso Safer

Building an eCRM Strategy in Hospitality: How to Establish Mutually Beneficial Interactive Relationships with Your Customers

The Internet has transformed Customer Relationship Management (CRM) in hospitality. We break down how hoteliers can establish mutually beneficial interactive relationships with their customers through an electronic CRM strategy.

By Max Starkov and Jason Price

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

With online marketing we can track and analyze ROIs from our campaign results quickly and accurately over the Internet. In this article we break down the metrics and analytical tools that hoteliers should pay close attention to.

By Max Starkov and Jason Price

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Mastering Internet Marketing in 2007: A Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality

This first benchmark survey of its kind asked hoteliers what Internet formats and methods they are using to reach their customers, what Internet marketing practices they find most productive, why they choose to devote marketing dollars to certain mediums over others, and more. Read for the results and our forecasts of things to come in online travel marketing for 2007 and 2008.

By the HeBS Team

Building a De-Commoditization Strategy in Hospitality

Focusing on the price side of the value vs. price equation is the main driver toward commoditization in the hotel industry. Hoteliers should de-commoditize by providing a unique value proposition to their customers.

By Max Starkov and Mariana Mechoso Safer

Hotelier’s 2007 Top Ten Internet Marketing Resolutions

Our 2007 Internet Marketing resolutions for hoteliers emphasize providing a unique value proposition to customers and making the direct online distribution channel the centerpiece of Internet strategy.

By Max Starkov and Mariana Mechoso Safer

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