2006 HeBS Digital Articles

Consumer Generated Media, a Threat or an Opportunity?

Blogs, discussion boards, review sites, social network sites, etc. are known as consumer generated media (CGM). This article discusses how hoteliers can benefit from the opportunities provided by CGM and how to build CGM into the overall Internet marketing strategy.

By Max Starkov and Jason Price

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Budgeting for a Robust Internet Marketing Strategy in 2007

The direct online channel has become the main focus and incremental revenue generator in hospitality. Read for recommendations of what to include and how much to allocate in the 2007 Internet marketing budget for a meaningful ROI and online revenue growth.

By Max Starkov and Jason Price

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Strategic Linking in Hospitality: Build a Robust Link Popularity

Link popularity is an important criteria used by the search engines when ranking a website. Follow these steps for a successful link strategy that will ultimately drive more traffic to your website.

By Max Starkov and Mariana Mechoso Safer

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Website Optimization vs. Search Engine Optimization

Hoteliers need to focus not only on SEO, but also on website optimization. This involves a total review of the website, from the way it was built to expansion of navigation with keyword rich body copy. Read about implementing a destination-focused search engine strategy, along with other optimization criteria that are crucial for hotel websites.

By Max Starkov and Jason Price

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One-Screen vs. Multi-Step Booking Engine for Your Hotel Website

In this article we explore the pros and cons of the one-screen vs. multi-step booking engine and provide our overall recommendation.

By Max Starkov and Jason Price

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Building a Blog Strategy in Hospitality

This article provides an overview of different types of blogs and discusses how a blog strategy should become a part of the hotel marketing mix.

By Jason Price and Max Starkov

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Hotelier’s 2006 Top Ten Internet Marketing Resolutions

These Top Ten resolutions identify major trends and priorities, and provide action steps to help hoteliers stay ahead of the competition and capture new market share with an effective Internet Distribution and Marketing Strategy.

By Max Starkov and Jason Price

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