2005 HeBS Digital Articles

Search Engine Marketing in Hospitality

Online distribution has become the main distribution channel in hospitality. Search marketing is an essential component of the hotel direct online distribution strategy and is one of the many aspects of a robust eMarketing strategy.

By Max Starkov and Jason Price

Click here to download PDF file

The End of the Merchant Model as We Know It

We predict that over the next 5 years, the merchant model will be transformed into a "Commission Override" convergence model. Read about what this will mean for hoteliers and what they can do to decrease their dependence on the online merchants.

By Max Starkov and Jason Price

Click here to download PDF file

Hotelier’s 2005 Top Ten Internet Strategy Resolutions

In 2004, for the first time Internet hotel bookings surpassed GDS hotel bookings. Our 2005 Top Ten New Year’s Internet Strategy Resolutions provide action steps to help hoteliers prepare for this dramatic channel shift.

By Max Starkov and Jason Price

Click here to download PDF file

Contact us