2004 HeBS Digital Articles

Developing an Email Marketing Strategy in Hospitality

Email marketing allows the hotelier to “own the consumer” in this new online distribution and marketing environment. In this article we highlight important changes and share examples of the collective spirit of hotel marketers who have been able to overcome spam and Internet marketing challenges by introducing great solutions for promoting their hotels in a cluttered email box world.

By Jason Price and Max Starkov

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Hotel Websites Have Much to Do to Increase User Satisfaction and Customer Loyalty

iPerception and HeBS digital, two of the most respected names in hospitality-related eBusiness and eMarketing strategy and intelligence today, released the first edition of the RUSH Report, a new strategic report for the hospitality vertical.

By Max Starkov

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2004 - The Year of Direct Online Distribution

There is new realization among hoteliers that direct online distribution cuts costs, preserves brand and price integrity, attracts affluent customers and lessens the dependency on online discounters. This article provides several action steps that in aggregate define one’s Direct Online Distribution strategy.

By Max Starkov and Jason Price

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Hotelier’s 2004 Top Ten Internet Strategy Resolutions

Presented for a fourth year in a row, the Top Ten identifies major trends and priorities, and provides action steps to help hoteliers stay ahead of the competition and capture new market share with an effective Internet Distribution and Marketing Strategy. Smart and proactive hoteliers who utilize the Internet to their own advantage will define the industry winners and losers in 2004 and over the long term.

By Max Starkov and Jason Price

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