2002 HeBS Digital Articles

The Internet: Hotelier's Best Ally or Worst Enemy?

The Internet, which is the greatest direct-to-consumer medium ever created, should prove a fertile ground for the direct sales efforts of proactive, Internet-savvy hotel marketers. And yet, the sad truth is that the majority of hoteliers, far from realizing and exploiting the Web's true potential, often fall pretty to the Web-proficient online intermediaries.

By Max Starkov

Click here to download PDF file

Developing a Total Email Marketing Strategy

The shift toward online distribution requires hoteliers to develop a comprehensive email marketing strategy to establish interactive relationships with their customers.

By Jason Price and Max Starkov

Click here to download PDF file

Brand Erosion, or How Not to Market Your Hotel on the Web

9/11 created a major shift in how consumers book travel. The crisis created a dramatic drop in demand, which forced travel suppliers to introduce unprecedented discounts. Whether you are an independent or branded hotel, a major hotel chain or hotel management company, you can stay ahead of your competitors and capture new market share with an effective Total Online Distribution Channel Strategy.

By Max Starkov

Click here to download PDF file

Empty Rooms Are Your Biggest Competitors

In today's economic downturn, empty rooms, unfilled restaurant seats and unsold packages are your biggest competitors, not the competing hotel across the street. How can hoteliers deal successfully with these challenges and emerge as winners?

By Max Starkov

Click here to download PDF file

Your Hotel's 2002 Cyber-Resolutions

Smith Travel Research forecasts full year 2002 U.S. hotel occupancy at 60.7%, down 4.7% from last year. RevPAR for the year is expected to be down 4.3 percent and ADR to be at 2000 level or lower. Your eDistribution strategy can play a major role in softening the disastrous effects of the recent events and the economic slump and will, over longer-term, define the winners in these trying times.

By Max Starkov and Jason Price

Click here to download PDF file

Contact us